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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Alternative Aid

Sleep-enhancing products come in new and unfamiliar forms

Implications - Brands are extending outside of simple white noise apps or supplements to aid in the process of enhancing sleep, and are instead helping consumers enhance their nighttime ritual in unlikely formats. Whether in the form of platforms that find the potential in alternative sleep cycles that cater to the individual, or in desserts that induce sleep, such products and services cater to consumers’ desire for personalization and experimentation in their day-to-day rituals.
Workshop Question — How can your brand find unique alternative solutions to the traditional problems it’s looking to resolve?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
43,614 Total Clicks
Date Range:
Dec 18 — Mar 19
Trending:
This Year and Average
Consumer Insight Topics:

Featured Examples

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