Alternative Aid

Sleep-enhancing products come in new and unfamiliar forms

Implications - Brands are extending outside of simple white noise apps or supplements to aid in the process of enhancing sleep, and are instead helping consumers enhance their nighttime ritual in unlikely formats. Whether in the form of platforms that find the potential in alternative sleep cycles that cater to the individual, or in desserts that induce sleep, such products and services cater to consumers’ desire for personalization and experimentation in their day-to-day rituals.

Workshop Question - How can your brand find unique alternative solutions to the traditional problems it’s looking to resolve?
SCORE 7
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30,209 Total Clicks
Dec 18 - Mar 19
Just New and Warm
LifestyleHealth
Featured Examples
Sleep-Friendly Ice Creams - Nightfood is Using the Popularity of Ice Cream to Promote Better Sleep
SCORE 8.6
This Quarter and V. Hot 1,024 Clicks Pub: Dec 20, 18
Sleep-Friendly Ice Creams
Nightfood is Using the Popularity of Ice Cream to Promote Better Sleep
Ice cream is often considered to be a late-night indulgence and Nightfood is playing off this idea in its new sleep-friendly ice creams. Launching in February 2019, this new line of ice cream will... [More]
Next-Gen Sleep Dolls - Lulla Dolls are Comforting Sleep Aids for Babies and Pre-Schoolers
SCORE 7.8
New and Hot 11 Clicks Pub: Mar 13, 19
Next-Gen Sleep Dolls
Lulla Dolls are Comforting Sleep Aids for Babies and Pre-Schoolers
This spring, a new and improved version of the Lulla doll is being introduced to soothe young ones to sleep. The original Lulla doll gained popularity for its ability to playback a real-life... [More]
Alternative Sleep Cycle Websites - 'Slumber Bear' Lets Users Explore Different Schedules
SCORE 4.4
This Quarter and Average 153 Clicks Pub: Jan 28, 19
Alternative Sleep Cycle Websites
'Slumber Bear' Lets Users Explore Different Schedules
The traditional sleep schedule of resting for a large chunk of time at night is the norm but doesn’t necessarily suit everyone, so ‘Slumber Bear’ is positioned as a way to help... [More]
Conceptual Revolving Beds - Ford's Lane-Keeping Bed Takes Inspiration from Its Driver-Assist Tech
SCORE 6.4
This Month and Warm 96 Clicks Pub: Feb 13, 19
Conceptual Revolving Beds
Ford's Lane-Keeping Bed Takes Inspiration from Its Driver-Assist Tech
Many people share a bed with a partner who is notorious for taking up more than their fair share of space on the bed and to address this, Ford developed a concept called the ‘Lane-Keeping Bed&#... [More]
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