Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alternative
Aid
Sleep-enhancing products come in new and unfamiliar forms.
4.0
Trend score
Trend
What is the Alternative Aid trend?
Alternative Aid: Brands are expanding outside of simple white noise apps or supplements to aid in the process of enhancing sleep, and are instead helping consumers enhance their nighttime ritual in unusual ways. These products/services come in different forms, including platforms that explore alternative sleep cycles, or in desserts that induce sleep.
Insight
The consumer insight behind the Alternative Aid trend
Consumers' rituals are often formed overtime and turned into a routine, but for individuals who operate on schedules separate from the traditional 9-5, or for those who prefer to do things differently in general, establishing rituals that work for them specifically is crucial. These individuals seek out products and services that cater to their more quirky needs or preferences.
Trend themes
Themes within the Alternative Aid trend
Three behaviours holding the trend together01
Alternative Sleep Cycles
Consumers seeking to hack their lifestyles want to explore different sleep cycles, which represent an opportunity for businesses to provide products and platforms that help them customize their nightly rituals.
02
Unusual Sleep-Enhancing Products
As consumers look beyond white noise apps and supplements to enhance sleep, businesses have an opportunity to develop products that offer alternative solutions, such as sleep-inducing ice creams, sleep dolls, and conceptual revolving beds.
03
Customized Sleep Solutions
Consumers who operate on nontraditional schedules or seek personalized products and services represent a market opportunity for businesses to cater to their unique needs and preferences in the sleep industry.
Industry implications
What the Alternative Aid trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
With the rise of alternative sleep cycles and unusual sleep-enhancing products, consumer electronics companies have the opportunity to develop gadgets and technologies that can aid sleep or monitor its quality.
For
Food and Beverage
Companies in the food and beverage industry can respond to the trend of alternative sleep cycles and offer customized, sleep-friendly products that cater to different sleep needs and preferences.
For
Furniture and Home Goods
As sleeping patterns and preferences vary among individuals, furniture and home goods companies can provide solutions for personalizing sleep environments, such as conceptual revolving beds or customized bedding products.
Workshop question
How can your brand find unique alternative solutions to the traditional problems it’s looking to resolve?
Trend signals
Trend signals for Alternative Aid
Trend score 4.0 out of 10, from popularity 65%, activity 46%, freshness 8%.
Popularity65%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Alternative Aid trend
4 featured examples from Dec 20, 2018 to Mar 13, 2019CategoryLifestyle
Sleep-Friendly Ice Creams
Nightfood is Using the Popularity of Ice Cream to Promote Better Sleep
The food and beverage industry can benefit from developing sleep-friendly products that promote health and wellness.
CategoryLife-Stages
Next-Gen Sleep Dolls
Lulla Dolls are Comforting Sleep Aids for Babies and Pre-Schoolers
The Lulla doll is a sleep aid product targeted at babies and preschoolers, suggesting an opportunity for baby product companies to explore innovative sleep aid solutions.
CategoryArt & Design
Conceptual Revolving Beds
Ford's Lane-Keeping Bed Takes Inspiration from Its Driver-Assist Tech
The furniture industry can capitalize on the growing demand for innovative beds that solve space issues and improve sleep quality.
CategoryLifestyle
Alternative Sleep Cycle Websites
'Slumber Bear' Lets Users Explore Different Schedules
There is an opportunity to create innovative sleep products and services to cater to consumers seeking improved health and wellness.
