Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Multisensory
Shower
Built-in showers are updated with multi-sensory elements of relaxation.
4.0
Trend score
Trend
What is the Multisensory Shower trend?
Multisensory Shower: Many of today's expressions of the ultimate shower experience feature built-in multi-sensory elements. These offerings speak to the fact that mixed reality and interactive experiences in other areas of our lives are creating an expectation of multi-sensation.
Insight
The consumer insight behind the Multisensory Shower trend
Consumers are increasingly looking for ways to better connect and engage with the brands and products they consume. The proliferation of technology and digital engagement has created a level of expectation when it comes to sensory interaction, thus, creating a desire for multisensory features in various consumer categories, even hygiene.
Trend themes
Themes within the Multisensory Shower trend
Three behaviours holding the trend together01
Multisensory Showers
Consumers expect multisensory features in various categories, creating a desire for multi-sensation, even in hygiene.
02
Luxury Shower Systems
Consumers are seeking everyday luxury products to elevate their daily routine, which has resulted in the creation of high-end, multisensory shower fixtures.
03
Voice Assistant Technology in Bathrooms
Voice assistant technology is showing up in the bathroom, as seen with the 'Aqua Dew' speaker, to keep consumers connected and productive even when in the shower.
Industry implications
What the Multisensory Shower trend means for industry
Where the trend changes the playbookFor
Bathroom Fixtures
The shower head industry and overall bathroom fixture market have an opportunity to create high-end, multisensory products that fulfill consumers' desires for multi-sensation.
For
Home Automation
Manufacturers of home automation devices can capitalize on consumers' need to stay connected at all times, even in the shower, by creating waterproof voice assistant speakers.
For
Wellness
Wellness industries, including the spa and health industries, can incorporate multisensory shower systems for added relaxation, stress relief, and health benefits.
Workshop question
How might your brand incorporate multi-sensory elements to your product or experience?
Trend signals
Trend signals for Multisensory Shower
Trend score 4.0 out of 10, from popularity 51%, activity 59%, freshness 8%.
Popularity51%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Multisensory Shower trend
5 featured examples from May 9 to Nov 1, 2018CategoryArt & Design
Elegant Lighting Solution Showers
The 'Melograno' Shower Head Offers Both Water and Illumination
The bathroom fixtures industry can explore disruptive innovation opportunities by developing conceptual and ultra-modern shower heads like the 'Melograno'.
CategoryArt & Design
Multisensory Shower Systems
The Dornbracht 'Aquamoon' Shower was Designed by Michael Neumayr
The integration of innovative technology into bathroom design can create a more personalized and immersive experience for consumers.
CategoryTech
Shower-Friendly Voice Assistant Speakers
The 'Aqua Dew' Brings Amazon Alexa into the Bathroom
Disruptive innovation opportunity: Innovate and design consumer electronics specifically for use in unique environments like the bathroom, opening up new market segments and cater…
CategoryArt & Design
Color-Changing Chromotherapy Showers
The Altea Shower Head Changes Color by the Temperature
The bathroom fixtures and fittings industry could explore incorporating chromotherapy functionality into their products, providing a new dimension to the shower experience.
CategoryArt & Design
Hydro Massage Shower Heads
The Zucchetti.Kos 'WaterCandy' Hand Shower is Stylish and Modern
The Zucchetti.Kos 'WaterCandy' hand shower head's modern design opens up opportunities for businesses in the bathroom fixtures industry to create innovative and stylish products.
