Built-in showers are updated with multi-sensory elements of relaxation
Trend - Many of today's expressions of the ultimate shower experience feature built-in multi-sensory elements. These offerings speak to the fact that mixed reality and interactive experiences in other areas of our lives are creating an expectation of multi-sensation.
Insight - Consumers are increasingly looking for ways to better connect and engage with the brands and products they consume. The proliferation of technology and digital engagement has created a level of expectation when it comes to sensory interaction, thus, creating a desire for multisensory features in various consumer categories, even hygiene.
Insight - Consumers are increasingly looking for ways to better connect and engage with the brands and products they consume. The proliferation of technology and digital engagement has created a level of expectation when it comes to sensory interaction, thus, creating a desire for multisensory features in various consumer categories, even hygiene.
Workshop Question - How might your brand incorporate multi-sensory elements to your product or experience?
Trend Themes
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Multisensory Showers — Consumers expect multisensory features in various categories, creating a desire for multi-sensation, even in hygiene.
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Luxury Shower Systems — Consumers are seeking everyday luxury products to elevate their daily routine, which has resulted in the creation of high-end, multisensory shower fixtures.
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Voice Assistant Technology in Bathrooms — Voice assistant technology is showing up in the bathroom, as seen with the 'Aqua Dew' speaker, to keep consumers connected and productive even when in the shower.
Industry Implications
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Bathroom Fixtures — The shower head industry and overall bathroom fixture market have an opportunity to create high-end, multisensory products that fulfill consumers' desires for multi-sensation.
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Home Automation — Manufacturers of home automation devices can capitalize on consumers' need to stay connected at all times, even in the shower, by creating waterproof voice assistant speakers.
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Wellness — Wellness industries, including the spa and health industries, can incorporate multisensory shower systems for added relaxation, stress relief, and health benefits.
5 Featured, 25 Examples:
48,761 Total Clicks
Date Range:
May 18 — Mar 19
Trending:
Warm
Consumer Insight Topics:
