Built-in showers are updated with multi-sensory elements of relaxation
Trend - Many of today's expressions of the ultimate shower experience feature built-in multi-sensory elements. These offerings speak to the fact that mixed reality and interactive experiences in other areas of our lives are creating an expectation of multi-sensation.
Insight - Consumers are increasingly looking for ways to better connect and engage with the brands and products they consume. The proliferation of technology and digital engagement has created a level of expectation when it comes to sensory interaction, thus, creating a desire for multisensory features in various consumer categories, even hygiene.
Insight - Consumers are increasingly looking for ways to better connect and engage with the brands and products they consume. The proliferation of technology and digital engagement has created a level of expectation when it comes to sensory interaction, thus, creating a desire for multisensory features in various consumer categories, even hygiene.
Workshop Question - How might your brand incorporate multi-sensory elements to your product or experience?
Trend Themes
1. Multisensory Showers - Consumers expect multisensory features in various categories, creating a desire for multi-sensation, even in hygiene.
2. Luxury Shower Systems - Consumers are seeking everyday luxury products to elevate their daily routine, which has resulted in the creation of high-end, multisensory shower fixtures.
3. Voice Assistant Technology in Bathrooms - Voice assistant technology is showing up in the bathroom, as seen with the 'Aqua Dew' speaker, to keep consumers connected and productive even when in the shower.
Industry Implications
1. Bathroom Fixtures - The shower head industry and overall bathroom fixture market have an opportunity to create high-end, multisensory products that fulfill consumers' desires for multi-sensation.
2. Home Automation - Manufacturers of home automation devices can capitalize on consumers' need to stay connected at all times, even in the shower, by creating waterproof voice assistant speakers.
3. Wellness - Wellness industries, including the spa and health industries, can incorporate multisensory shower systems for added relaxation, stress relief, and health benefits.
5 Featured, 25 Examples:
47,092 Total Clicks
Date Range:
May 18 — Mar 19
Trending:
Warm
Consumer Insight Topics:
