Luxurious Business Class Experiences

Air France Increases Comfort in Its Cabin with Lie-Flat Beds

Air France is pioneering the luxurious business class experience through a thoughtful, comfort-focused design. Not only are the interiors of the Airbus A330 completely refurbished, but they also boast some new features and services.

A long-standing dream of frequent flyers is having a bed in an aircraft. Air France addresses this by having the seats in its business class convert into lie-flat beds that measure 78.7 inches in length. The cabin will also feature mood lightning that will surely contribute to aesthetics, as well as a self-serve bar that will definitely uplift spirits.

The luxurious business class experience of the Airbus A330 aircraft is complete with an updated entertainment system in the form of an 18.5 inch HD touch screen.

Luxurious Business Class Experiences
Air France sets a new standard for comfort in business class with lie-flat beds.
Thoughtful, Comfort-focused Design
Air France's refurbishment of the Airbus A330 cabin introduces new features and services for a more enjoyable flying experience.
Enhanced In-flight Entertainment
Air France's business class offers an 18.5 inch HD touch screen for a top-notch entertainment system.

Where This Applies

Aerospace Industry
Improving comfort and amenities in business class creates opportunities for aerospace companies to innovate and differentiate their offerings.
Hospitality Industry
Air France's luxurious business class experience presents new standards for comfort and amenities, providing inspiration for hotels and resorts to elevate their services.
Entertainment Industry
The introduction of an 18.5 inch HD touch screen in Air France's business class creates opportunities for the entertainment industry to create immersive and engaging content.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 42%
Freshness 8%