The 'Not Myself Today' campaign used a high-impact installation in the heart of Toronto to engage an open dialogue on mental health. The Toronto-based design studio Blok Design worked with Partners for Mental Health in order to create the campaign and help improve the mental health of Canadians. Using a massive wall at a heavily travelled intersection intrigues passersby, who are then encouraged to take one of the mood pins adorning the wall. The rainbow-colored pins reflect the spectrum of human emotions.
The simple act of wearing one's emotions in public helped those involved share their stories, inspiring pledge support. Blok Design has create a public participatory movement that is beautiful inside and out.
The Not Myself Today campaign shows the world it is okay to wear emotions on your sleeve.
What's Driving This Trend
- Mental Health Awareness
- Opportunity to create innovative campaigns and installations that promote mental health awareness and encourage open dialogue.
- Public Participatory Movement
- Opportunity to engage the public in meaningful ways through installations and campaigns that inspire participation and support.
- Emotional Expression
- Opportunity to create products or experiences that allow individuals to express and share their emotions openly and authentically.
Who This Affects Most
- Design and Advertising
- Opportunity for design studios and advertising agencies to develop impactful campaigns and installations that create awareness and foster support for mental health.
- Healthcare and Wellness
- Opportunity for healthcare providers and wellness organizations to integrate mental health awareness campaigns and programs to improve the well-being of their communities.
- Fashion and Accessories
- Opportunity for fashion brands and accessory companies to create products that allow individuals to express their emotions and support mental health through wearable items.
