Kid-Safe Media Players

The 'Birdie' Smart Media Player Grants Preschool Kids Independence

At CES 2019, countless media players will be on display but 'Birdie' stands apart as a first-of-its-kind smart media player for kids.

The smart media player has been specifically developed for preschoolers and supports them in safely choosing everything from audiobooks and music to video content. The interactive, portable media player can be tapped with a compatible chip to play content of a child's choosing—as pre-selected by parents on the companion smartphone app. To further ensure education and safe content, the Australian-designed media streaming player features trusted content from The Wiggles, StoryBots and Counting with Paula, and other leading providers.

The media player is durable, washable and offers a way to get kids engaged and learning without screens or other peripheral devices.

Child-friendly Media Players
Creating media players designed for kids will create opportunities for companies to expand their product offerings to this market.
Smart Media Players
Developing smart media players for young children will enable them to learn and play in a safe and interactive way.
Interactive Media Players
Incorporating interactive features into kids media players can help to keep them engaged and learning while limiting screen time.

Where This Applies

Technology
Technology companies can develop child-safe media players to expand into the growing market for kid-friendly technology.
Education
Education companies can partner with media player manufacturers to provide educational content for kids in a safe and engaging way.
Entertainment
Entertainment companies can partner with media player manufacturers to provide safe and engaging entertainment content for kids.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 50%
Activity 86%
Freshness 8%