Category
Tech
Delegated Interfaces
Trend cluster
Category
Smart
Shelving
Retailers adopt connected shelving systems to ease customer experience.
5.3
Trend score
Trend
What is the Smart Shelving trend?
Smart Shelving: Retailers, particularly those in the food and beverage space, are turning to technology to transform once-traditional shelving systems. Whether allowing for greater information on the products being sold or enhancing the convenience of shopping in general, such systems are adapting to consumers’ expectations for informed yet fast purchase journeys.
Insight
The consumer insight behind the Smart Shelving trend
Brick and mortar shopping experiences now compete with online shopping experiences, with consumers preferring the convenience of virtual shopping as well as the ability to quickly research products before buying. Brands that are able to replicate these experiences in-store have a leg up in the brick and mortar space.
Trend themes
Themes within the Smart Shelving trend
Three behaviours holding the trend together01
Connected Shelving Systems
Retailers are turning to technology to transform traditional shelving systems allowing for greater information on products and enhancing convenience of in-store shopping.
02
In-Store Smart Technology
Retailers are using smart technology systems to offer personalization, improved convenience and connection in-store, creating new opportunities for revenue collection through digital advertising space.
03
AI-Assisted Shopping
Artificial intelligence and LED shelf lights combined with voice-powered interfaces are being used to help customers receive recommendations and education on products, further enhancing interactivity and convenience.
Industry implications
What the Smart Shelving trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers are using technology such as connected shelving systems to create a more convenient and engaging shopping experience that better competes with online shopping.
For
Consumer Electronics Industry
Consumer electronics companies are helping retailers develop the technology for next-gen shopping showcases, including unstaffed stores with NFC and RFID products, secure payment solutions and mobile loyalty programs.
For
Market Research Industry
Market research companies such as PowerShelf are giving consumers the ability to provide feedback on product packaging, branding and advertising performance in a simulated in-store setting allowing retailers to make data-driven decisions.
Workshop question
Consider where your brand could adopt intelligent systems at its retail locations.
Trend signals
Trend signals for Smart Shelving
Trend score 5.3 out of 10, from popularity 84%, activity 68%, freshness 8%.
Popularity84%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Smart Shelving trend
4 featured examples from Jan 15 to Mar 13, 2019CategoryBusiness
Next-Gen Shopping Showcases
NXP's 'Smart Market' Exhibits Retail Solutions for Today and Tomorrow
Disruptive innovation opportunity: Transform the retail industry by integrating NFC and RFID technologies to create unstaffed stores and personalized shopping experiences.
CategoryBusiness
Digital Grocery Stores
Kroger and Microsoft are Transforming the In-Store Shopping Experience
The Kroger and Microsoft partnership showcases the potential for leveraging technology to transform the in-store shopping experience, offering insights for retailers to enhance cu…
CategoryBusiness
Voice-Activated Shopping Assistants
In BevMo! Stores, 'Smart Aisle' Offers Product Recommendations
The retail industry can benefit from using voice-activated assistants to help customers find and purchase the products they want.
CategoryBusiness
On-Shelf Feedback Systems
PowerShelf Lets Consumers Share the Performance of Packaging on a Shelf
PowerShelf is a valuable tool for collecting insights through automated real-time testing of product packaging, branding, advertising, and other concepts
