Kroger and Microsoft teamed up to reimagine the in-store shopping experience by making the most of technology for personalization, convenience and connection.
A central part of the store experience revolves around the smart technology system developed by the Kroger Technology team, which is powered by powered by Microsoft Azure and connected by IoT sensors. The reimagined retail systems are being introduced in two pilot stores in Monroe, Ohio and Redmond, Washington.
By adopting an EDGE Shelf (Enhanced Display for Grocery Environment) system, digital displays make it easy for prices, promotions and nutritional information to be updated with ease. The EDGE Shelf will also serve as a new way for revenue to be collected, as it will host digital advertising space.