PowerShelf Lets Consumers Share the Performance of Packaging on a Shelf

 - Mar 13, 2019
References: toluna-group & packagingdigest
PowerShelf gives consumers the ability to share how different kinds of packaging on a shelf performs by giving feedback that will be useful to brands and retailers alike. This tool conveniently helps to tap into the consumer decision-making process as a fully automated, real-time testing solution.

This shelf testing solution can be found within TolunaInsights, which is powered by a community of millions worldwide who are dedicated to providing feedback.

With PowerShelf, brands and retailers are able to test everything from product packaging and branding to advertising and other concepts against competing products in a simulated in-store setting. Ultimately, the products have the potential to make it to real-life scenarios, making this a valuable tool for collecting insights, as well as quickly identifying the strengths and weaknesses of a product or strategy.