Category
Fashion
Scaled Restraint
Trend cluster
Category
Orange
Futurism
Burnt orange becomes symbolic as cyberpunk fears seem less like science fiction.
4.0
Trend score
Trend
What is the Orange Futurism trend?
Orange Futurism: Originally associated with industrial signage and hazardous alerts, burnt orange has taken hold amongst avant garde tastemakers in the form of designer pieces and covetable sneakers that boast a specific science fiction feeling.
Insight
The consumer insight behind the Orange Futurism trend
The subdued familiarity of this once alarming color speaks to the contemporary retro-futurism inspired by the bleakness of the cyberpunk films of the 1980s and 1990s. These eras represent a time of extreme political, environmental and economic concerns that parallel the current climate, resulting in a resurgence.
Trend themes
Themes within the Orange Futurism trend
Three behaviours holding the trend together01
Retro-Futurism
Burnt orange has taken hold in designer pieces and covetable sneakers in response to current environmental, political, and economic concerns.
02
Sci-Fi Aesthetics
Spring/Summer and Fall/Winter collections present strong connections to the sci-fi realm through striking metallic leather coats, interchangeable speed racer eyewear, and classic pieces elevated with a futuristic look.
03
Bubble Soles
Chunky bubble soles bring captivating aesthetic details to new sneakers, accompanied by bulky structures and loud designs for an overall unique and comfortable experience.
Industry implications
What the Orange Futurism trend means for industry
Where the trend changes the playbookFor
Fashion
In response to new trends and intensified concerns, designers are incorporating more bold colors, interactive designs, and functional materials into their collections.
For
Sportswear
Brands are collaborating with streetwear labels for functional and stylish winter apparel, being inclusive and innovative with pieces designed for both slopes and cities.
For
Sneaker Industry
Innovative sneaker designs are constantly being created with an emphasis on comfort and character, as people continue to seek a unique experience with standout features.
Workshop question
What relationships can you observe between color trends in the fashion world and a tenuous political and environmental climate?
Trend signals
Trend signals for Orange Futurism
Trend score 4.0 out of 10, from popularity 50%, activity 61%, freshness 8%.
Popularity50%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Orange Futurism trend
6 featured examples from Mar 28, 2018 to Feb 15, 2019CategoryFashion
Motorsport-Inspired Sportswear
PUMA and Atelier New Regime Made a Bright Orange Capsule for FW18
Opportunity for disruptive innovation in the sportswear industry by incorporating motorsport-inspired designs and materials into performance activewear.
CategoryLuxury
Casual Ready-to-Wear Collections
Heron Preston's SS 2019 Capsule Has Strong Ties to Sci-Fi
The fashion industry can disrupt traditional styles by incorporating unexpected materials and designs.
CategoryLuxury
Bubble Sole Luxe Sneakers
David Tourniaire Launches a New Line Headed with the Shoes 53045
Trends in using bulky soles and prioritizing comfort while maintaining style presents a significant opportunity for disruptive innovation in the athletic footwear industry.
CategoryFashion
Statement-Making Orange Skate Shoes
adidas Skateboarding's 3ST.004 are Casual, Stylish and Bold
The release of the 3ST.004 skate shoes in a bold orange color highlights opportunities for innovation and differentiation within the footwear industry.
CategoryFashion
Snowboarding-Inspired Urbanwear
fingercroxx Introduces Its F.X- Explorer Capsule for FW18
Opportunity for streetwear brands to incorporate snowboarding-inspired designs into their collections.
CategoryFashion
Desert-Inspired Spring Collections
IUTER's New Mirage Collection Takes on an Abstract Concept
Fashion and apparel companies can take inspiration from IUTER's Mirage collection to create their own desert-inspired lines, utilizing unique fabrics and patterns to stand out in…
