Burnt orange becomes symbolic as cyberpunk fears seem less like science fiction
Trend - Originally associated with industrial signage and hazardous alerts, burnt orange has taken hold amongst avant garde tastemakers in the form of designer pieces and covetable sneakers that boast a specific science fiction feeling.
Insight - The subdued familiarity of this once alarming color speaks to the contemporary retro-futurism inspired by the bleakness of the cyberpunk films of the 1980s and 1990s. These eras represent a time of extreme political, environmental and economic concerns that parallel the current climate, resulting in a resurgence.
Insight - The subdued familiarity of this once alarming color speaks to the contemporary retro-futurism inspired by the bleakness of the cyberpunk films of the 1980s and 1990s. These eras represent a time of extreme political, environmental and economic concerns that parallel the current climate, resulting in a resurgence.
Workshop Question - What relationships can you observe between color trends in the fashion world and a tenuous political and environmental climate?
Trend Themes
1. Retro-futurism - Burnt orange has taken hold in designer pieces and covetable sneakers in response to current environmental, political, and economic concerns.
2. Sci-fi Aesthetics - Spring/Summer and Fall/Winter collections present strong connections to the sci-fi realm through striking metallic leather coats, interchangeable speed racer eyewear, and classic pieces elevated with a futuristic look.
3. Bubble Soles - Chunky bubble soles bring captivating aesthetic details to new sneakers, accompanied by bulky structures and loud designs for an overall unique and comfortable experience.
Industry Implications
1. Fashion - In response to new trends and intensified concerns, designers are incorporating more bold colors, interactive designs, and functional materials into their collections.
2. Sportswear - Brands are collaborating with streetwear labels for functional and stylish winter apparel, being inclusive and innovative with pieces designed for both slopes and cities.
3. Sneaker Industry - Innovative sneaker designs are constantly being created with an emphasis on comfort and character, as people continue to seek a unique experience with standout features.
6 Featured, 54 Examples:
155,843 Total Clicks
Date Range:
Mar 18 — Mar 19
Trending:
Warm
Consumer Insight Topics:
