The 10.Deep Spring 2018 collection gets streetwear fans ready for the warmer seasons. The new capsule takes a strong influence from New York's mid 90s streetwear culture, especially the time's philosophies, divergent music, and substances. The label's new offering is entitled the 'Vertigo' collection in reference to the loss of balance within the sensed surroundings. Digging deeper, it's caused by the quick shift of the world consistently in personal, social and political aspects.
The new 10.Deep Spring 2018 collection features colorful pieces to transition into the rising temperatures. It features long sleeve polo shirts, graphic hoodies, patched denim jackets, a green tracksuit, beanies, caps, and camouflage printed pants. The most notable item from the capsule is the light pink sherpa jacket. The Vertigo collection will be available for purchase online starting March 14th.
Image Credit: 10.Deep
Key Themes Behind This Trend
- 90s-inspired Streetwear
- Opportunity for retailers to tap into nostalgia and recreate popular fashion trends from the 90s.
- Colorful Transitional Pieces
- Opportunity for fashion designers to create bright and comfortable clothing options for consumers transitioning into spring.
- Cultural Reference Collections
- Opportunity for fashion designers to create collections that reference cultural or societal movements.
Where This Applies
- Fashion and Apparel
- Industry can adopt 90s-inspired streetwear to capture the nostalgia of consumers.
- Retail
- Retail stores could carry collections that reference cultural movements to offer unique and meaningful experiences for consumers.
- Marketing and Advertising
- Opportunity for brands to creatively market and advertise collections inspired by cultural movements.
