David Tourniaire Launches a New Line Headed with the Shoes 53045
References: businessoffashion & highsnobiety
Designer David Tourniaire-Beauciel is one of the masterminds behind the iconic Triple S sneakers by Balenciaga -- now he launches a sneaker line that is headed by the 'Shoes 53045.' The new sneaker model features a plethora of captivating aesthetic details, spotlighting the platforms. The foundation of the shoe sees a bubble sole that plays into the bulky structures and loud designs of footwear.
The chunky soles sit atop of a rubber outsole to give the overall structure more dimensions. The uppers change throughout the different models, showcasing colorways of orange, black, or white. A notable detail is the name of the sneaker, as "53045" spells out "Shoes" when being viewed upside down. The designer spoke to 'Business of Fashion' and stated that “before, there was this French proverb saying you need to suffer to be beautiful; Now, it’s over, we want to be comfortable,” in reference to the thick soles.
The chunky soles sit atop of a rubber outsole to give the overall structure more dimensions. The uppers change throughout the different models, showcasing colorways of orange, black, or white. A notable detail is the name of the sneaker, as "53045" spells out "Shoes" when being viewed upside down. The designer spoke to 'Business of Fashion' and stated that “before, there was this French proverb saying you need to suffer to be beautiful; Now, it’s over, we want to be comfortable,” in reference to the thick soles.
Trend Themes
1. Bubble-sole Sneakers - The trend of utilizing unique and bulky bubble soles in sneaker design creates an opportunity for disruptive innovation in the athletic shoe industry.
2. Chunky Sneaker Revival - The resurgence of chunky and bold sneaker designs presents an opportunity for disruptive innovation in the fashion and footwear industry.
3. Sneakers with Captivating Aesthetic Details - The incorporation of captivating details such as unique colorways and creative names engenders an opportunity for disruptive innovation in the footwear industry.
Industry Implications
1. Athletic Footwear - Trends in using bulky soles and prioritizing comfort while maintaining style presents a significant opportunity for disruptive innovation in the athletic footwear industry.
2. Fashion - The trend of incorporating chunky and bold sneaker designs opens an opportunity for disruptive innovation in the fashion industry, specifically in the footwear sector.
3. Lifestyle - Sneaker culture is a significant and growing aspect of lifestyle trends, generating an opportunity for disruptive innovation in the entire lifestyle industry.
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