Empowering Romance

Dating apps take inspiration from female empowerment movements

Implications - Inspired by leading brands like Bumble, dating apps are adopting women-friendly features so that their safety and comfort is enhanced while they're virtually dating. These services come in reaction to the harassment women often face online, along with the advancements pushed by the women's movement.

Workshop Question - How could your brand ensure safe spaces for individuals or groups who are marginalized or face discrimination?
SCORE 6.3
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16,599 Total Clicks
Mar 17 - Mar 19
Just New and Mild
Lifestyle
Featured Examples
User-Scoring Dating Apps - The 'EVE' Mobile Dating App Rewards Male Users for Being Genuine
SCORE 5.3
Warm 621 Clicks Pub: Mar 21, 17
User-Scoring Dating Apps
The 'EVE' Mobile Dating App Rewards Male Users for Being Genuine
One of the common problems of dating apps like Tinder is a user’s ability to simply cast a wide net by liking everyone they come across, so ‘EVE’ is a mobile dating app that aims... [More]
Engagement-Focused Dating App Updates - The 'Ladies First' Tinder Update is Similar to Bumble
SCORE 5.1
Warm 407 Clicks Pub: Feb 16, 18
Engagement-Focused Dating App Updates
The 'Ladies First' Tinder Update is Similar to Bumble
In the near future, a new Tinder update called ‘Ladies First’ will become available to users of the popular dating app, and is intended to give female users more control so that they can... [More]
Anonymous Profile Dating Apps - The 'Blonde' Dating App Only Shows a Woman's Profile if She Chooses
SCORE 4.3
This Year and Average 184 Clicks Pub: Jul 17, 18
Anonymous Profile Dating Apps
The 'Blonde' Dating App Only Shows a Woman's Profile if She Chooses
The ‘Blonde’ dating app is positioned as a streamlined method for consumers that puts a focus on anonymity for women to help them be more in control of the experience. The app works by... [More]
Female-Focused Dating Apps - 'Pickable' Puts Women in Control of Who Sees Them in the Dating Pool
SCORE 4.8
This Year and Average 99 Clicks Pub: Dec 10, 18
Female-Focused Dating Apps
'Pickable' Puts Women in Control of Who Sees Them in the Dating Pool
Pickable is a new dating app that distinguishes itself by allowing women to be completely anonymous and forcing the men to wait until they get picked. Pickable lets women create profiles without a... [More]
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