Retail Play

Brick & Mortar stores adopt fun, playful experiences for kids and those young at heart

Implications - As the retail landscape continues to adapt, experiential in-store engagements are on the rise, and with that we’re seeing a move towards elevated aspects of play and interaction to engage much younger audiences. More than just being able to touch and interact with products, these retail experiences are creating hyper-immersive environments by tapping into nostalgic themes around aspects like camping, games and comfort foods. These playful environments help set the stage for more fun, nostalgic experiences for both kids and adults.

Workshop Question - What elements of play could you adapt into your retail or product experiences to evoke elements of nostalgia?
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
91,427 Total Clicks
Mar 18 - Mar 19
Fresh and V. Hot
BusinessRetail
Featured Examples
Cosmetic Brand Arcades - Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
SCORE 8.3
Hot 10,268 Clicks Pub: Mar 5, 18
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
Fashion and cosmetics brand Chanel recently opened a unique new environment for consumers to discover its products in a playful setting—the Coco Game Center in Tokyo, Japan. The pop-up game... [More]
Kid-Focused Experiential Retail - Camp is a Highly Active and Immersive Retail Experience for Kids
SCORE 9.9
This Week and Viral 1,401 Clicks Pub: Mar 12, 19
Kid-Focused Experiential Retail
Camp is a Highly Active and Immersive Retail Experience for Kids
Entertainment is a huge part for the successful retail experience for kids and Camp — a toy store in New York, is a testimony of how crucial it is for businesses to boost activities that are “... [More]
Play-Integrated Retail Spaces - Supermoments' Retail Space Has Climbing Structures and Video Games
SCORE 8.2
This Year and Hot 4,875 Clicks Pub: Aug 16, 18
Play-Integrated Retail Spaces
Supermoments' Retail Space Has Climbing Structures and Video Games
Retail and entertainment collide at Supermoments’ brick-and-mortar space, which offers an interactive play space for children to keep busy while their parents shop. While some shops feature... [More]
Donut Playground Pop-Ups - Krispy Kreme is Opening a Sweet New Destination in London
SCORE 8.3
This Month and Hot 1,518 Clicks Pub: Feb 23, 19
Donut Playground Pop-Ups
Krispy Kreme is Opening a Sweet New Destination in London
To kick off the launch of its new Original Filled Range, Krispy Kreme is launching a #MagicInTheMiddle donut-themed playground pop-up in London. At the highly Instagrammable site, visitors will make... [More]
Playfully Interactive Music Pop-Ups - The Moog House of Electronicus Temporarily Opened in LA
SCORE 7.8
This Quarter and Hot 1,031 Clicks Pub: Feb 4, 19
Playfully Interactive Music Pop-Ups
The Moog House of Electronicus Temporarily Opened in LA
This music pop-up — located in Kim Sing Theater in Los Angeles’ Chinatown, gave individuals the opportunity to test out Moog’s synthesizers. The temporary store location was an incredibly... [More]
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