Brands cater to individuals with dyslexia with relatable campaigns
Implications - Brands campaigning for greater awareness around dyslexia are incorporating writing and imagery in ads and products that resembles what people with dyslexia see when reading and writing. Such campaigns enhance the empathy of consumers unaware of the symptoms of dyslexia, while helping individuals who have the disability.
Workshop Question - Consider a cause that your brand could attach itself to and promote.
Trend Themes
-
Dyslexia Awareness Campaigns — Brands and institutions are designing campaigns and initiatives that use technology and creative devices to shed light on the dyslexia disability.
-
Dyslexia Simulation Ads — Brands employ facial recognition tech and text jumbling to create ads that simulate how dyslexic people see and read, creating empathy and understanding for those living with the disability.
-
Dyslexia-friendly Designs — Book publishers are designing dyslexia-friendly and inclusive products such as tinted paper, large print, and navigational aids for the readers who have dyslexia, making the written word accessible to readers of all abilities.
Industry Implications
-
Education Industry — Educational institutions can incorporate dyslexia awareness and inclusion in their curriculum and policies, helping to dispel stigmas and improve educational outcomes for dyslexic students.
-
Advertising and Marketing Industry — Marketing professionals can create more empathic, socially-aware campaigns for their brand, using technology and design to simulate the experiences of those living with dyslexia to foster greater understanding and acceptance for the community.
-
Publishing and Media Industry — Publishers can redesign reading materials such as books and textbooks to be more inclusive and accessible, utilizing dyslexia-friendly designs to bring written word to readers of all abilities, ensuring that anyone can share the pleasure of great storytelling.
4 Featured, 30 Examples:
79,002 Total Clicks
Date Range:
Jan 17 — Mar 19
Trending:
Average
Consumer Insight Topics:
