Dyslexia Empowerment

Brands cater to individuals with dyslexia with relatable campaigns

Implications - Brands campaigning for greater awareness around dyslexia are incorporating writing and imagery in ads and products that resembles what people with dyslexia see when reading and writing. Such campaigns enhance the empathy of consumers unaware of the symptoms of dyslexia, while helping individuals who have the disability.

Workshop Question - Consider a cause that your brand could attach itself to and promote.
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
40,878 Total Clicks
Jan 17 - Mar 19
Just New and Average
Marketing
Featured Examples
Experiential Dyslexia Ads - This Facial Recognition Ad Intentionally Offers a Challenging Read
SCORE 7.6
This Year and Hot 1,122 Clicks Pub: Jul 18, 18
Experiential Dyslexia Ads
This Facial Recognition Ad Intentionally Offers a Challenging Read
Leo Burnett London created dynamic dyslexia ad campaign for the British Dyslexia Association that gives people on the street the chance to feel what it’s like to have the learning disability.... [More]
Simulated Dyslexia Ads - A Collection of McDonald's Dyslexia Ads Showcased Life with the Disability
SCORE 7.5
This Year and Warm 617 Clicks Pub: Oct 8, 18
Simulated Dyslexia Ads
A Collection of McDonald's Dyslexia Ads Showcased Life with the Disability
A recent McDonald’s dyslexia ad was showcased in Sweden in an attempt to raise awareness for the world’s most common learning disability. Created in a collaboration with Nord DDV, this... [More]
Accessible Dyslexia-Friendly Books - Bloomsbury Publishing Redesigns Three Harry Potter Titles
SCORE 4.8
Recent and Average 31 Clicks Pub: Mar 11, 19
Accessible Dyslexia-Friendly Books
Bloomsbury Publishing Redesigns Three Harry Potter Titles
The ‘Fantastic Beasts and Where to Find them,’ ‘The Tales of Beedle the Bard,’ and ‘Quidditch Through the Ages’ are the Harry Potter novels that Bloomsbury... [More]
Dyslexic Captcha Campaigns - Jaslok Hospital's Dyslexia Awareness Campaign Used Internet Captchas
SCORE 1.6
Untested 247 Clicks Pub: Jan 17, 17
Dyslexic Captcha Campaigns
Jaslok Hospital's Dyslexia Awareness Campaign Used Internet Captchas
This dyslexia awareness campaign finds an alternative use for an Internet security tactic. The Decoding Dyslexia campaign comes from the Jaslok Hospital in collaboration with Dentsu Webchutney... [More]
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