Category
Lifestyle
Assisted Choices
Trend cluster
Category
Dyslexia
Empowerment
Brands cater to individuals with dyslexia with relatable campaigns.
3.6
Trend score
Trend
What is the Dyslexia Empowerment trend?
Dyslexia Empowerment: Brands campaigning for greater awareness around dyslexia are incorporating writing and imagery in ads and products that resembles what people with dyslexia see when reading and writing. Such campaigns enhance the empathy of consumers unaware of the symptoms of dyslexia, while helping individuals who have the disability.
Trend themes
Themes within the Dyslexia Empowerment trend
Three behaviours holding the trend together01
Dyslexia Awareness Campaigns
Brands and institutions are designing campaigns and initiatives that use technology and creative devices to shed light on the dyslexia disability.
02
Dyslexia Simulation Ads
Brands employ facial recognition tech and text jumbling to create ads that simulate how dyslexic people see and read, creating empathy and understanding for those living with the disability.
03
Dyslexia-Friendly Designs
Book publishers are designing dyslexia-friendly and inclusive products such as tinted paper, large print, and navigational aids for the readers who have dyslexia, making the written word accessible to readers of all abilities.
Industry implications
What the Dyslexia Empowerment trend means for industry
Where the trend changes the playbookFor
Education Industry
Educational institutions can incorporate dyslexia awareness and inclusion in their curriculum and policies, helping to dispel stigmas and improve educational outcomes for dyslexic students.
For
Advertising and Marketing Industry
Marketing professionals can create more empathic, socially-aware campaigns for their brand, using technology and design to simulate the experiences of those living with dyslexia to foster greater understanding and acceptance for the community.
For
Publishing and Media Industry
Publishers can redesign reading materials such as books and textbooks to be more inclusive and accessible, utilizing dyslexia-friendly designs to bring written word to readers of all abilities, ensuring that anyone can share the pleasure of great storytelling.
Workshop question
Consider a cause that your brand could attach itself to and promote.
Trend signals
Trend signals for Dyslexia Empowerment
Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 8%.
Popularity56%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Dyslexia Empowerment trend
4 featured examples from Jan 17, 2017 to Mar 11, 2019CategoryMarketing
Experiential Dyslexia Ads
This Facial Recognition Ad Intentionally Offers a Challenging Read
Opportunity for advertising agencies to create dynamic and impactful campaigns using experiential dyslexia ads.
CategorySocial Good
Simulated Dyslexia Ads
A Collection of McDonald's Dyslexia Ads Showcased Life with the Disability
Opportunities for fast food chains to raise awareness for social causes and make a positive impact through their marketing campaigns.
CategoryLife-Stages
Accessible Dyslexia-Friendly Books
Bloomsbury Publishing Redesigns Three Harry Potter Titles
Bloomsbury Publishing's release of accessible dyslexia-friendly books demonstrates the need for inclusivity in publishing to reach broader target markets.
CategorySocial Good
Dyslexic Captcha Campaigns
Jaslok Hospital's Dyslexia Awareness Campaign Used Internet Captchas
The healthcare industry can utilize technology and creative campaigns to raise awareness about various medical conditions, including dyslexia.
