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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,962 more

Male Subscription

Subscription services market to men with items traditionally targeted to women

Trend - Brands looking to overthrow gendered marketing are offering subscription services targeted to men, with products that were once almost entirely marketed towards women. Avoiding the pitfalls of gendered selling, these brands are contributing to a growing narrative that’s pushing for brands to be more inclusive and less divisive in how they associate “genders” with specific products or rituals.

Insight - For many North American consumers, particularly those who belong to Gen Z and Millennial demographics, gender is no longer the defining aspect of their self-identity. Gender norms are increasingly being shed and replaced with more neutral and progressive notions of how gender can and should be expressed. These changing dynamics have resulted in the consumer push for brands to stop boxing them into traditional categories, and instead focusing on their individual needs and preferences.
Workshop Question - In what areas could your brand be more inclusive?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
89,621 Total Clicks
Date Range:
Oct 17 — Apr 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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