Male Subscription

Subscription services market to men with items traditionally targeted to women

Implications - Brands looking to overthrow gendered marketing are offering subscription services targeted to men, with products that were once almost entirely marketed towards women. Avoiding the pitfalls of gendered selling, these brands are contributing to a growing narrative that’s pushing for brands to be more inclusive and less divisive in how they associate “genders” with specific products or rituals.

Workshop Question - In what areas could your brand be more inclusive?
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
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46,069 Total Clicks
Oct 17 - Mar 19
Fresh and Warm
FashionMarketing
Featured Examples
Male-Targeted Wine Subscriptions - Bespoke Post's Wine Club is Geared Towards Millennial Men
SCORE 7.4
This Year and Warm 1,244 Clicks Pub: Aug 9, 18
Male-Targeted Wine Subscriptions
Bespoke Post's Wine Club is Geared Towards Millennial Men
Countless wine subscriptions are created expressly for the purposes of appealing to women but Bespoke Post is now looking to cater to Millennial men with its newest wine club. As Bespoke Post CEO... [More]
Male-Friendly Flower Webshops - 'Real Men Buy Flowers' Simplifies the Flower-Buying Process for Men
SCORE 7.4
This Year and Warm 2,609 Clicks Pub: Aug 15, 18
Male-Friendly Flower Webshops
'Real Men Buy Flowers' Simplifies the Flower-Buying Process for Men
To address the fact that billions of dollars worth of flowers are sold every year yet men make up only a small percentage of consumers who do the buying, ‘Real Men Buy Flowers’ has... [More]
Unisex Charcoal Skincare - Scentbird's Bamboo Charcoal Skincare is Deeply Detoxifying
SCORE 6
This Month and Warm 204 Clicks Pub: Feb 26, 19
Unisex Charcoal Skincare
Scentbird's Bamboo Charcoal Skincare is Deeply Detoxifying
Luxury fragrance subscription service Scentbird is venturing into new territory with the launch of its own bamboo charcoal skincare line. The three-piece product collection is available to... [More]
Quirky Male Grooming Subscriptions - Ustraa Takes a More Humorous Approach to Male Grooming
SCORE 2.5
Untested 656 Clicks Pub: Oct 20, 17
Quirky Male Grooming Subscriptions
Ustraa Takes a More Humorous Approach to Male Grooming
Ustraa is a newly introduced skin care line that’s re-defining the masculine aesthetic among young men in India. The line, which carries male-specific grooming products was recently... [More]
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