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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,218 more

Male Subscription

Subscription services market to men with items traditionally targeted to women

Implications - Brands looking to overthrow gendered marketing are offering subscription services targeted to men, with products that were once almost entirely marketed towards women. Avoiding the pitfalls of gendered selling, these brands are contributing to a growing narrative that’s pushing for brands to be more inclusive and less divisive in how they associate “genders” with specific products or rituals.
Workshop Question — In what areas could your brand be more inclusive?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
52,634 Total Clicks
Date Range:
Oct 17 — Mar 19
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

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