Toronto's 'Citizen Boom' Lets Customers Shop for Flowers on Instagram
Katherine Pendrill — December 22, 2016 — Business
References: facebook & citizenbloom
The Toronto-based brand 'Citizen Bloom' is changing the way consumers shop for flowers by taking the experience online. Instead of going to the flower shop to hunt for the perfect arrangement, Citizen Bloom delivers fresh flowers straight "from your feed to your door."
Citizen Bloom operates as an Instagram and Facebook account that consumers can follow in order to see the brand's latest offerings. Each morning, the brand debuts a picture of its '#BLOOMOFTHEDAY,' which can be purchased any time before 1pm. The arrangement is then delivered directly to the customer by 5pm the same day. The brand also offers subscription options for those who like to receive fresh flowers on a weekly basis.
With its social media-savvy approach and beautiful bouquets, Citizen Bloom is changing the way Torontonians shop for flowers.
Citizen Bloom operates as an Instagram and Facebook account that consumers can follow in order to see the brand's latest offerings. Each morning, the brand debuts a picture of its '#BLOOMOFTHEDAY,' which can be purchased any time before 1pm. The arrangement is then delivered directly to the customer by 5pm the same day. The brand also offers subscription options for those who like to receive fresh flowers on a weekly basis.
With its social media-savvy approach and beautiful bouquets, Citizen Bloom is changing the way Torontonians shop for flowers.
Trend Themes
1. Online Flower Shopping - The rise of social media flower shops like Citizen Bloom is disrupting traditional floral retail by offering a convenient and visually appealing online shopping experience.
2. Social Commerce - Brands utilizing popular social media platforms, such as Instagram and Facebook, to sell products like flowers are capitalizing on the growing trend of social commerce and expanding their customer base.
3. Subscription Floral Services - By offering subscription options for fresh flower deliveries, Citizen Bloom is tapping into the increasing demand for recurring and personalized floral experiences, opening up new opportunities within the floral industry.
Industry Implications
1. Floral Retail - Traditional brick-and-mortar flower shops should consider adopting a social media-driven model to attract tech-savvy consumers and stay competitive in the evolving retail landscape.
2. E-commerce - Expanding social media platforms like Instagram and Facebook are creating opportunities for businesses to leverage their online presence and offer new and innovative shopping experiences, like buying flowers directly through these platforms.
3. Subscription Services - The success of floral subscription services, like Citizen Bloom, presents an opportunity for entrepreneurs to explore subscription-based business models in various industries, creating recurring revenue streams and enhancing customer loyalty.
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