The Toronto-based brand 'Citizen Bloom' is changing the way consumers shop for flowers by taking the experience online. Instead of going to the flower shop to hunt for the perfect arrangement, Citizen Bloom delivers fresh flowers straight "from your feed to your door."
Citizen Bloom operates as an Instagram and Facebook account that consumers can follow in order to see the brand's latest offerings. Each morning, the brand debuts a picture of its '#BLOOMOFTHEDAY,' which can be purchased any time before 1pm. The arrangement is then delivered directly to the customer by 5pm the same day. The brand also offers subscription options for those who like to receive fresh flowers on a weekly basis.
With its social media-savvy approach and beautiful bouquets, Citizen Bloom is changing the way Torontonians shop for flowers.