Category
Autos
Racing Homage
Trend cluster
Category
Eco
Aquatic
Water transport draws inspiration from the eco-friendly shift in the auto industry.
5.8
Trend score
Trend
What is the Eco Aquatic trend?
Eco Aquatic: The growth of environmentally-conscious forms of transportation can now be seen in the boating industry, particularly with the growth of emission-free options These include everything from yachts to leisure boats.
Insight
The consumer insight behind the Eco Aquatic trend
Increasingly, consumers are becoming more knowledgeable about the environment and translating this knowledge in their decisions to buy green products. This has prompted a range of industries to leverage sustainable technology, appealing to high-income consumers looking to enjoy luxury activities in a way that maintains a sustainable lifestyle.
Trend themes
Themes within the Eco Aquatic trend
Three behaviours holding the trend together01
Eco-friendly transportation
The growth of environmentally-conscious forms of transportation can be seen in the boating industry with an increase of emission-free options.
02
Sustainable technology
Industries leverage sustainable technology, appealing to high-income consumers looking for luxury activities that maintain a sustainable lifestyle.
03
Zero-emission watercraft
Consumers seek zero-emission watercraft solutions to curb their carbon footprint while enjoying their leisure activities.
Industry implications
What the Eco Aquatic trend means for industry
Where the trend changes the playbookFor
Boating industry
Eco-friendly transportation and sustainable technology present disruptive innovation opportunities in the boating industry.
For
Luxury industry
High-income consumers are interested in sustainability and luxury experiences, opening opportunities for disruptive innovation in the luxury industry.
For
Tourism industry
Zero-emission watercraft solutions offer opportunities for disruptive innovation in the tourism industry, attracting eco-conscious consumers.
Workshop question
Consider what eco-friendly innovations in similar categories your brand could draw inspiration from to build brand equity with consumers.
Trend signals
Trend signals for Eco Aquatic
Trend score 5.8 out of 10, from popularity 81%, activity 86%, freshness 8%.
Popularity81%
Activity86%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Aquatic trend
5 featured examples from Mar 15, 2017 to Jan 16, 2019CategoryAutos
Opulent Zero-Emission Yachts
The Acionna Yacht Has a Squash Court, Helicopter Pad and More
The marine transportation industry can capitalize on the trend of zero-emission yachts by investing in research and development to create innovative, eco-friendly propulsion syste…
CategoryAutos
Luxe Electric Hydrofoil Catamarans
Cas Dahmen's Concept Combines Luxury & Eco-Friendly Mechanisms
The luxury transportation industry can leverage the disruptive innovation opportunities presented by eco-friendly hydrofoil catamarans to attract affluent customers.
CategoryAutos
Emissions-Free Leisure Boats
This Eco-Friendly Vessel from Vik Boats Has a Silent Operation
The trend towards eco-friendly leisure boats presents opportunities for businesses in the recreational boating industry to differentiate themselves by offering sustainable models…
CategoryAutos
Gas-Free Standup Watercraft
The Free Form Factory Gratis X1 Personal Watercraft is Emissions-Free
The outdoor recreation industry can capitalize on the trend of electric-powered watercraft and offer eco-friendly water fun experiences to attract environmentally conscious consum…
CategoryAutos
Sleek Eco-Friendly Boats
The Q30 Electric Boat Offers 42 Nautical Miles of Range
The trend towards eco-friendly and silent operations in boats presents opportunities for the transportation industry to develop more environmentally friendly options that offer ad…
