UrbanStems is a bouquet on-demand service delivering fresh, sustainably sourced flowers in New York City and DC that recently started offering a three-month floral subscription. Launched in early 2014, the convenient service is just one mobile florist venture disrupting an industry in need of innovation.
Once the three-month subscription from UrbanStems has been purchased, #sendhappy brand will deliver the first of three bouquets immediately, with the second and third to be delivered one month after on the same date. The innovative limited edition service is a great introduction to on-demand florist platform while it also serves as an introduction to the flowers.
UrbanStems offers free delivery and offers a 100% happiness guarantee, while the flowers are sourced from farms certified by the Rainforest Alliance and Veriflora.
What's Driving This Trend
- Bouquet On-demand Service
- The rise of bouquet on-demand services like UrbanStems presents an opportunity for disruptive innovation in the flower delivery industry.
- Floral Subscriptions
- The introduction of three-month floral subscriptions by UrbanStems offers an innovative approach to the traditional flower purchasing model, creating a space for disruptive innovation in the industry.
- Sustainable Sourcing
- The emphasis on sourcing flowers from Rainforest Alliance and Veriflora certified farms provides an opportunity for disruptive innovation in the sustainable flower industry.
Who This Affects Most
- Flower Delivery Services
- The rise of bouquet on-demand services and floral subscriptions offers opportunities for disruption within the flower delivery industry.
- E-commerce
- The growth of online platforms like UrbanStems highlights opportunities for disruptive innovation within the e-commerce industry, specifically in the floral market.
- Sustainable Agriculture
- The focus on sourcing flowers from certified farms opens up avenues for disruptive innovation in the sustainable agriculture industry, particularly in the production of eco-friendly flowers.
