Ustraa is a newly introduced skin care line that's re-defining the masculine aesthetic among young men in India.
The line, which carries male-specific grooming products was recently developed by India's leading youth life style brand 'Happily Unmarried,' which takes a lighthearted and quirky approach to a man's beauty regiment. Utilizing a subscription box model, Ustraa, offers men's shaving creams, body and face washes, oils, conditioners and balms, which encourage young men to look and feel good.
To appeal to a younger demographic, Ustraa, retails its products in rustic containers which are reminiscent of vintage medicine bottles. In addition, the brand takes a more humorous marketing approach, boasting slogans such as "All men are born equal, then some grow a mustache," or, "For best results, use often. For better results, smile when you see her."