Trend cluster
Category

Virtual
Caregiver

Virtual caregivers support individuals with various medical needs.

Senior Support Voice AssistantsAudio Entertainment ThermometersVirtual AI CaregiversLong-Term Care Telemedicine StartupsCare-Giving Alzheimer's Apps

Trend

What is the Virtual Caregiver trend?

Virtual Caregiver: Brands in the healthcare space are creating virtual or tech-connected caregivers to offer support for individuals with either serious health concerns or those with minor ones. Though not a replacement for medical care, these services enhance support for consumers in a holistic manner and are always present.

Insight

The consumer insight behind the Virtual Caregiver trend

One reason why many consumers look toward the tech industry for solutions to enhance their quality of life is that technology has the capability to be omnipresent and can be accessed on-demand. Not only is this convenient, but consumers also feel safe and secure with connected smart tech, even when they are most vulnerable.

Trend themes

Themes within the Virtual Caregiver trend

Three behaviours holding the trend together
01

Virtual Caregiving

Brands in the healthcare space are creating virtual caregivers to offer support for individuals with either serious health concerns or those with minor ones.

02

Voice Assistants for Seniors

Voice assistant technology shows a lot of promise for healthcare purposes.

03

Telemedicine Startups

New Canadian telemedicine startup, Writi Virtual Healthcare, recently announced efforts to reduce the number of deaths in long-term care homes during the COVID-19 pandemic through telemedicine solutions.

Industry implications

What the Virtual Caregiver trend means for industry

Where the trend changes the playbook
For

Healthcare

The healthcare industry is utilizing technology to provide more efficient and holistic care for their patients.

For

Smart Home Technology

Smart home technology is being integrated with healthcare technology to create virtual caregiving assistants and ambient augmented reality solutions.

For

Consumer Electronics

Consumer electronics companies are exploring the healthcare space through new innovations in devices like audio entertainment thermometers and voice assistants.

Workshop question

How could your brand take a more holistic approach to the solutions it offers its customers?

Trend signals

Trend signals for Virtual Caregiver

Trend score 3.7 out of 10, from popularity 58%, activity 43%, freshness 9%.

Popularity58%
Activity43%
Freshness9%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa