Virtual caregivers support individuals with various medical needs
Trend - Brands in the healthcare space are creating virtual or tech-connected caregivers to offer support for individuals with either serious health concerns or those with minor ones. Though not a replacement for medical care, these services enhance support for consumers in a holistic manner and are always present.
Insight - One reason why many consumers look toward the tech industry for solutions to enhance their quality of life is that technology has the capability to be omnipresent and can be accessed on-demand. Not only is this convenient, but consumers also feel safe and secure with connected smart tech, even when they are most vulnerable.
Insight - One reason why many consumers look toward the tech industry for solutions to enhance their quality of life is that technology has the capability to be omnipresent and can be accessed on-demand. Not only is this convenient, but consumers also feel safe and secure with connected smart tech, even when they are most vulnerable.
Workshop Question - How could your brand take a more holistic approach to the solutions it offers its customers?
Trend Themes
1. Virtual Caregiving - Brands in the healthcare space are creating virtual caregivers to offer support for individuals with either serious health concerns or those with minor ones.
2. Voice Assistants for Seniors - Voice assistant technology shows a lot of promise for healthcare purposes.
3. Telemedicine Startups - New Canadian telemedicine startup, Writi Virtual Healthcare, recently announced efforts to reduce the number of deaths in long-term care homes during the COVID-19 pandemic through telemedicine solutions.
Industry Implications
1. Healthcare - The healthcare industry is utilizing technology to provide more efficient and holistic care for their patients.
2. Smart Home Technology - Smart home technology is being integrated with healthcare technology to create virtual caregiving assistants and ambient augmented reality solutions.
3. Consumer Electronics - Consumer electronics companies are exploring the healthcare space through new innovations in devices like audio entertainment thermometers and voice assistants.
