Category
Autos
Adventure Downsizing
Trend cluster
Eco
Truck
Transportation vehicles reduce the size of their carbon footprint.
Category
3.9
Trend score
Trend
What is the Eco Truck trend?
Eco Truck: As brands look to reduce their carbon footprints to support environmental initiatives, some are investing in electric-powered transporting trucks. This solution curbs pollutants in densely populated areas.
Insight
The consumer insight behind the Eco Truck trend
As consumers are becoming more eco-conscious, they are also choosing to inform themselves on the environmental efforts of the companies they want to purchase from. The urgency of the ongoing climate change issue has made more consumers conscious about where they spend their money for fear of increasing their own impact.
Trend themes
Themes within the Eco Truck trend
Three behaviours holding the trend together01
Eco-Friendly Vehicles
As brands look to reduce their carbon footprints to support environmental initiatives, electric-powered trucks like the Volvo FL Electric, the Nikola Tre, and the Lion Electric Lion8 urban truck are emerging as disruptive innovation opportunities to revolutionize the transportation industry.
02
Alternative Fuel and Advanced Technology
In the bid to curb greenhouse gas emissions and reduce carbon footprints, delivery giants like UPS are investing in alternative fuel and advanced technology delivery vehicles, such as the emissions-free trucks being developed with Arrival, as a disruptive innovation opportunity to revolutionize logistics and supply chain.
03
Modular Design and Customization
Emerging electric trucks with modular designs, such as the Volvo FL Electric and the Nikola Tre, that allow batteries to be altered depending on the driver's needs, present disruptive innovation opportunities to revolutionize the transportation of goods and cargo, especially in urban areas.
Industry implications
What the Eco Truck trend means for industry
Where the trend changes the playbookFor
Transportation
Electric-powered vehicles that reduce the carbon footprint are emerging as a disruptive innovation opportunity to revolutionize the transportation industry, especially as brands and consumers become more eco-conscious.
For
Logistics and Supply Chain
Delivery giants, such as UPS, are investing in alternative fuel and advanced technology delivery vehicles as a disruptive innovation opportunity to revolutionize logistics and supply chain and keep up with the growing demand for fast and emissions-free delivery services.
For
Environmental Protection
The urgency of the ongoing climate change issue has made consumers more conscious of environmental efforts, presenting disruptive innovation opportunities for companies to invest in eco-friendly and sustainable solutions that will reduce carbon footprint and curb greenhouse gas emissions.
Workshop question
What can your brand do to support sustainable initiatives?
Trend signals
Trend signals for Eco Truck
Trend score 3.9 out of 10, from popularity 54%, activity 56%, freshness 8%.
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Truck trend
4 featured examples from Apr 14, 2018 to Mar 14, 2019European Eco-Trucks
The Nikola Tre Runs on Hydrogen Fuel Cells and Batteries
Automakers, especially those focused on sustainable energy solutions, can leverage hydrogen fuel cell and high-voltage battery technologies to create innovative, eco-friendly vehi…
CategoryAutosEmissions-Free Delivery Trucks
UPS is Working with Arrival to Develop Electric Delivery Vehicles
The logistics and delivery industry can embrace electric delivery vehicles to improve operational efficiency and contribute to environmental conservation.
CategoryAutosSupercharged Electric Trucks
The Volvo FL Electric Truck is Designed For Commercial Transportation
The Volvo FL Electric targets the commercial transportation industry, offering businesses in logistics and freight the opportunity to transition to sustainable and cost-effective…
CategoryAutosEco Urban Environment Trucks
The Lion Electric Lion8 Urban Truck is Built for Local Deliveries
The rise of electric urban delivery trucks, exemplified by the Lion Electric Lion8 truck, presents a disruptive innovation opportunity for the electric vehicle manufacturing indus…
CategoryAutos
