Strawberry Care

Skincare brands employ the benefits of strawberries in their products

Implications - Where once the use of strawberries in skincare was primarily for their scent, brands in this industry are now increasingly incorporating the functional benefits of the ingredient into their products. This shift has two benefits – it caters to naturality minded consumers, while also allowing for a clear branding strategy based on the theme of the highlighted product.

Workshop Question - How could your brand shift how a traditional element within your industry is used or interpreted?
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