Category
Fashion
Scaled Restraint
Trend cluster
Category
Strawberry
Care
Skincare brands employ the benefits of strawberries in their products.
3.5
Trend score
Trend
What is the Strawberry Care trend?
Strawberry Care: Where once the use of strawberries in skincare was primarily for their scent, brands in this industry are now increasingly incorporating the functional benefits of the ingredient into their products. This shift caters to consumers who appreciate natural ingredients, while also allowing for a clear branding strategy based on the theme of the highlighted product.
Insight
The consumer insight behind the Strawberry Care trend
When it comes to skincare, Millennial consumers are particularly drawn to two things--youthful modern branding, and natural ingredients. With self-care on the rise, consumers in this demographic prioritize branding that draws from social media aesthetics, and their preference for natural ingredients comes with some of them paring down their routines in reaction to the cluttered skincare market.
Trend themes
Themes within the Strawberry Care trend
Three behaviours holding the trend together01
Natural Ingredients
Skincare brands are increasingly incorporating natural ingredients, like strawberry, into their products to cater to consumers who prioritize natural choices.
02
Vitamin C-Rich Products
Beauty companies are using vitamin C-packed strawberries in their skincare products to boost radiance, hydration, and an even complexion.
03
Rejuvenating Masks
Luxury beauty brands are developing high-performance masks delivered with potent ingredients like strawberries to purify, brighten and hydrate the skin.
Industry implications
What the Strawberry Care trend means for industry
Where the trend changes the playbookFor
Skincare industry
Skincare companies can create branding strategies by incorporating natural ingredients like strawberry and freshness theme in the packaging design.
For
Beauty industry
Companies can explore using vitamin C-rich strawberry extracts in their skincare products to provide natural radiance to the skin.
For
Luxury Beauty industry
Luxury beauty brands can create highly diversified product lines with high-performance masks containing potent ingredients like strawberry extracts to purify, brighten and hydrate the skin.
Workshop question
How could your brand shift how a traditional element within your industry is used or interpreted?
Trend signals
Trend signals for Strawberry Care
Trend score 3.5 out of 10, from popularity 57%, activity 41%, freshness 8%.
Popularity57%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Strawberry Care trend
4 featured examples from Jan 10, 2018 to Mar 18, 2019CategoryFashion
Facial Cleansing Powders
OY-L's Facial Cleansing Powder is Chemical-Free and Travel-Friendly
Opportunity for skincare brands to create more chemical-free products using natural ingredients.
CategoryFashion
Brightening Strawberry Serums
Volition's Strawberry C-Brightening Serum is Packed with Vitamin C
Companies in the skincare industry can incorporate Vitamin C-rich non-citrus fruits and alternatives to harmful chemicals to create innovative and sustainable products that improv…
CategoryFashion
Rejuvenating High-Performance Masks
The Skeyndor Earth Mask Range Purifies, Brightens and Hydrates
By developing and marketing high-performance masks, the skincare industry can tap into the demand for effective and luxurious beauty products.
CategoryFashion
Vitamin-Packed Hyaluronic Serums
The Facial Serum by Eminence Results in a Glowing Complexion
Opportunity for disruptive innovation: Revolutionize the beauty and skincare industry with innovative products that incorporate natural, vitamin-rich ingredients.
