Skincare brands employ the benefits of strawberries in their products
Trend - Where once the use of strawberries in skincare was primarily for their scent, brands in this industry are now increasingly incorporating the functional benefits of the ingredient into their products. This shift caters to consumers who appreciate natural ingredients, while also allowing for a clear branding strategy based on the theme of the highlighted product.
Insight - When it comes to skincare, Millennial consumers are particularly drawn to two things--youthful modern branding, and natural ingredients. With self-care on the rise, consumers in this demographic prioritize branding that draws from social media aesthetics, and their preference for natural ingredients comes with some of them paring down their routines in reaction to the cluttered skincare market.
Insight - When it comes to skincare, Millennial consumers are particularly drawn to two things--youthful modern branding, and natural ingredients. With self-care on the rise, consumers in this demographic prioritize branding that draws from social media aesthetics, and their preference for natural ingredients comes with some of them paring down their routines in reaction to the cluttered skincare market.
Workshop Question - How could your brand shift how a traditional element within your industry is used or interpreted?
Trend Themes
1. Natural Ingredients - Skincare brands are increasingly incorporating natural ingredients, like strawberry, into their products to cater to consumers who prioritize natural choices.
2. Vitamin C-rich Products - Beauty companies are using vitamin C-packed strawberries in their skincare products to boost radiance, hydration, and an even complexion.
3. Rejuvenating Masks - Luxury beauty brands are developing high-performance masks delivered with potent ingredients like strawberries to purify, brighten and hydrate the skin.
Industry Implications
1. Skincare Industry - Skincare companies can create branding strategies by incorporating natural ingredients like strawberry and freshness theme in the packaging design.
2. Beauty Industry - Companies can explore using vitamin C-rich strawberry extracts in their skincare products to provide natural radiance to the skin.
3. Luxury Beauty Industry - Luxury beauty brands can create highly diversified product lines with high-performance masks containing potent ingredients like strawberry extracts to purify, brighten and hydrate the skin.
