Hinge was once a Tinder-like app for people to find friends that recently launched a new app that allows users to find serious relationships instead of hookups -- and its newest project seeks to ease that process.
The new service that Hinge is testing is called 'Audrey,' which functions as a personal assistant that messages potential dates for users. It selects the people that the user would be interested in, contacts them and then schedules a date if possible. It also provides data and feedback in order to optimize the chances of finding an ideal match.
Although somewhat costly at a monthly price of $99, the personal dating assistant service could be well-suited for people who live busy lives and are looking to ease the process of online dating even further.
Why This Trend Is Growing
- Personal Dating Assistant Services
- The trend of personal dating assistant services presents disruptive innovation opportunities in the online dating industry.
- Automated Messaging and Scheduling
- The trend of automated messaging and scheduling applications presents disruptive innovation opportunities in the digital assistant industry.
- Data-driven Match Optimization
- The trend of data-driven match optimization presents disruptive innovation opportunities in the online dating industry.
Industries Being Reshaped
- Online Dating
- The online dating industry has an opportunity to disrupt the market by offering personal dating assistant services.
- Digital Assistant
- The digital assistant industry has an opportunity to disrupt the market by developing automated messaging and scheduling applications for personal dating assistant services.
- Data Analysis
- The data analysis industry has an opportunity to disrupt the market by providing innovative solutions for data-driven match optimization in the online dating industry.
