ZÓLDI is a contemporary jewelry brand based out of Dubai, United Arab Emirates that aims to celebrate and empower women by creating "jewels that live with you, not on you."
ZÓLDI's Guilty Pleasures Collection includes pieces like the 'Romance Revolution' ring, the 'Wear It Loud' stud earrings, the 'Make a Right Choice' necklace and others, which are offered in luxurious silver and silver and 18k gold-plated options.
As the jewelry brand unabashedly embraces the bold, feminine spirit, the F61 Work Room agency created packaging to match the brand's philosophy. Although the blush pink boxes boast silky ribbons and a look that seems entirely sweet, the brand also includes spirited details that note: "cute. but devilish inside."