Alice + Olivia is turning to the female-focused dating app Bumble as a new way to show off a variety of flirty first date outfits.
The campaign features a variety of looks worn by various influencers and the images appear in between romantic prospects that can be swiped. Tapping on these campaign images directs Bumble users to the contemporary clothing company's online store, providing a 20% discount on advertised items.
As Bumble sets itself apart as a dating app that fosters a safe, respectful environment and forces women to make the first move to connect with a potential date, 59% of its users are female. As an extension of this campaign, Alice + Olivia is also planning to hold in-store events centered around dating, which will include makeovers and sessions on creating the perfect dating app profile picture.