Dating apps are most successful when the people who match on them end up having similar interests, so LuvByrd is helping singles to cut out some of the guesswork by offering a more refined pool — assuming one's the outdoorsy type. The app is designed for the nature-lovers of the world, with users signing up for the app based on the different activities that they enjoy en plein air.
While even targeted dating apps aren't new, what sets LuvByrd apart from these other services is its live meetups. The app sponsors in-person get-togethers to help users meet each other face-to-face. For instance, LuvByrd is hosting a 'Chairlift Speed Dating' event during which people get randomly matched with one another while heading up the mountain and can ski down together.
Key Themes Behind This Trend
- Outdoorsy Dating
- Opportunity to create more dating apps that cater to specific interests and hobbies such as hiking, camping, fishing, and more.
- Targeted Meetup Apps
- Opportunity for more apps with live meetups and in-person events to facilitate face-to-face meetings between like-minded individuals.
- Outdoor Activity Social Networks
- Opportunity to create social networks that connect outdoor enthusiasts with individuals with similar interests.
Where This Applies
- Dating Apps
- Opportunity for dating app developers to penetrate niche markets and cater to specific interests and hobbies.
- Event Planning
- Opportunity for event planners to create unique experiences for like-minded individuals with similar interests and hobbies.
- Social Networking
- Opportunity for social networking platforms to connect outdoor enthusiasts with individuals with similar interests.
