Dating apps like Tinder have already slightly gamified the dating experience but the Crown app is taking it further by allowing users to eliminate potential mates in a tournament-style bracket. The app comes courtesy of the Match Group -- the same company behind Tinder and OkCupid -- and is proudly touting its ability to offer up less swiping and more fun. Unlike Tinder, which provides an endless roster of potential mates, the Crown app presents a curated list on a daily basis with users deciding who they eventually want to chat with.
Users will be presented with potential partners each day at noon, with the 16 candidates being selected by a proprietary algorithm. When the "Final Four" matches have been decided they will be notified of a users interest in them and can elect to send a message or to pass. According to Andy Chen, Vice President of Match Group, the process of elimination "helps users choose between quality over quantity."
Key Themes Behind This Trend
- Tournament-style Dating Apps
- Dating apps are adopting a tournament-style bracket format to facilitate users in choosing the best match.
- Curated Daily Selection
- Presenting users with a curated daily selection of potential matches in place of endless swiping can offer a superior user experience.
- Proprietary Matchmaking Algorithms
- Developing proprietary algorithms to curate potential matches can offer an edge to dating apps in an already crowded market.
Where This Applies
- Online Dating
- Online dating companies can explore new methods of matchmaking such as tournament-style bracket formats to provide users with a fresh dating experience.
- App Development
- Developing new features like curated daily selections and proprietary algorithms can disrupt the online dating market and offer dating apps an edge over the competition.
- Social Media
- Social media companies can leverage the popularity of dating apps and expand their user base by developing and launching their own tournament-style dating apps.
