Renowned lifestyle brand ONLY NY released its warm-weather collection for Spring/Summer 2018 and it is an inclusive amalgam of street cultures. The line appeals to a diverse range of individuals with pieces from pink shorts and minimalist sweatshirts that exude a sophisticated and timeless aesthetic to the grungy look of the contemporary skateboarder. In addition, ONLY NY hints at surf culture with full-back silhouette graphics and to varsity sports with basketball-inspired ensembles.
Hence, the warm-weather collection is extremely versatile and accommodates a wide range of styles. The silhouettes boast a unisex design, so the Spring/Summer 2018 clothing is transferable with regards to body shapes. To complete its streetwear offerings, ONLY NY includes lightweight outerwear for rainy days and chilly nights.
What's Driving This Trend
- Inclusive Streetwear
- Creating clothing collections that cater to diverse individuals with different style preferences and aesthetics.
- Unisex Design
- Designing clothing with silhouettes that are transferable across different body shapes, allowing for greater inclusivity and versatility.
- Versatile Outerwear
- Developing lightweight outerwear options that are suitable for various weather conditions, offering comfort and functionality.
Who This Affects Most
- Fashion
- Disruptive innovation opportunities in the fashion industry can include creating inclusive and versatile clothing collections.
- Apparel Retail
- Opportunities in the apparel retail industry involve providing unisex clothing options to meet the demands of diverse customers.
- Outdoor Gear
- In the outdoor gear industry, there is room for disruptive innovation by designing versatile and lightweight outerwear for different weather conditions.
