Japanese designer Junya Watanabe released his Fall 2018 Ready-to-Wear capsule, which is strongly characterized by thrift store clothing silhouettes and distinct Scandinavian influence—especially in the oversized coats and pilled sweaters. Additionally, a recurring design motif is the abundant floral patterns that gives each outfit a more spring-friendly feel.
The Fall 2018 is defined by "No Theme" and is a testimonial to the Japanese designer's refreshing approach to fashion as "decidedly un-fashion." The thrift store clothing definitely carries the appeal of secondhand style. Junya Watanabe took this motif and began to experiment with layered fashion, as well as ensembles of tightly tailored leggings and excessively oversized tops.
Photo Credits: Indigital.tv
Key Themes Behind This Trend
- Thrift Store Clothing
- Disruptive innovation opportunity: Develop an online marketplace for curated secondhand clothing, making it easier for consumers to find unique thrift store pieces.
- Scandinavian Influence
- Disruptive innovation opportunity: Create a subscription service that sends Scandinavian-inspired clothing and accessories to customers, offering a curated selection and promoting the minimalist aesthetic.
- Layered Fashion
- Disruptive innovation opportunity: Develop a virtual fitting room app that allows users to virtually try on layered outfits, helping them experiment with different combinations without physically wearing multiple clothing items.
Where This Applies
- Fashion E-commerce
- Disruptive innovation opportunity: Implement artificial intelligence algorithms to personalize online shopping experiences, providing tailored suggestions and recommendations based on a customer's style preferences and past purchases.
- Subscription Box Services
- Disruptive innovation opportunity: Create a subscription box service that offers a range of secondhand clothing items, catering to customers who want to try new styles without the commitment of buying new pieces.
- Virtual Reality
- Disruptive innovation opportunity: Develop a virtual reality fashion showroom, allowing customers to virtually browse and try on clothing items before making a purchase, enhancing the online shopping experience.
