Tapping into the popularity of the Immortals eSports team, K-Swiss is launching its Immortals Icon lifestyle sneaker. The two brands first announced a partnership in April 2018 but the Immortals Icon is the first release from this formation. The shoe itself takes on a fairly minimalist look and comes in black with teal laces and a teal sole. The knit construction adds an extra layer of comfort, as does the Gen-K EVA outsole. The shoe will be released in a limited amount and is only available on the K-Swiss store.
The release of the Immortals Icon showcases how eSports can have a big effect on industries outside of gaming. Immortals is already on the largest eSports teams, competing in games such as Overwatch -- under the LA Valiant name -- and Counter-Strike: Global Offensive.
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