UNITED ARROWS & SONS' Poggy works in collaboration with German sportswear label PUMA on a new iteration of its signature PUMA Suede shoe in celebration of the model's 50th anniversary. The new version boasts a high-cut silhouette with a sock-like design throughout its uppers that have no straps for simplistic access. The iconic branding details across the original model have been stripped away in order to maintain a sleek and minimal design.
The iteration is offered in both men's sizes and women's sizes. To complement the shoe, the partnership also drops a monochromatic co-branded tee and a relaxed tracksuit. The set will see an early launch on September 15th online at UNITED ARROWS & SON, followed by a launch on PUMA Japan's website on September 29.
Image Credit: UNITED ARROWS & SONS and Motofumi “Poggy” Kogi
Why This Trend Is Growing
- Sock-like Sneakers
- Disruptive innovation opportunities can be found in using advanced materials for increased comfort and fit, and developing customizable designs for varying foot sizes and shapes.
- Minimalist Aesthetic
- Disruptive innovation opportunities can be found in exploring sustainable materials and production methods to align with the minimalist aesthetic and reducing waste in the fashion industry.
- Collaborative Design
- Disruptive innovation opportunities can be found in partnering with unconventional designers to create unique and innovative products that appeal to new markets and demographics.
Industries Being Reshaped
- Footwear
- The footwear industry can leverage sock-like designs to create comfortable and versatile shoes, and collaborate with fashion designers to introduce trendy and innovative products to the market.
- Fashion
- The fashion industry can adopt the minimalist aesthetic to reduce waste and promote sustainability, and partner with sportswear brands to expand their offerings with athleisure products.
- Sportswear
- The sportswear industry can explore new materials and production methods to innovate functional and comfortable products, and partner with fashion designers to incorporate trendy designs into their product lines.
