Kith Women and UGG Highlight Luxury and Comfort for the FW18 Season
References: kithwomen & highsnobiety
KITH Women and UGG join forces to create a seasonal collection that highlights sheepskin materials -- this is comprised of a selection of footwear, apparel, and accessories. UGG is often recognized for its premium use of cozy sheepskin materials and the new collaborative effort emphasizes the versatile material. The cozy textile is incorporated into seasonally transitioning jackets, coats, earmuffs, gloves with tech-tips, scarves, and some signature boot silhouettes.
Notably, the boots all boast the short-cut structure, some are complete with buckles, a strip of co-branding accents, and a stretchy lacing system. The color palette blends KITH's signature tonal hues with UGG's earthy colors, resulting in deep blue, black, chestnut, and brown. The entire KITH Women and UGG Winter 2018 collection is set to drop online at KITH Women on December 8th.
Notably, the boots all boast the short-cut structure, some are complete with buckles, a strip of co-branding accents, and a stretchy lacing system. The color palette blends KITH's signature tonal hues with UGG's earthy colors, resulting in deep blue, black, chestnut, and brown. The entire KITH Women and UGG Winter 2018 collection is set to drop online at KITH Women on December 8th.
Trend Themes
1. Sheepskin Fashion Trend - The collaboration between KITH Women and UGG highlights the use of sheepskin materials in winter apparel, indicating a growing trend in the fashion industry.
2. Co-branding Collaborations - The partnership between KITH Women and UGG demonstrates the popularity of co-branding collaborations in the fashion industry, providing opportunities for other brands to team up and create unique products.
3. Seasonal Transitioning Apparel - The incorporation of sheepskin materials in jackets, coats, and accessories by KITH Women and UGG shows a trend towards winter apparel that is both stylish and practical for seasonal transitions.
Industry Implications
1. Fashion Retail - The collaboration between KITH Women and UGG in creating luxe sheepskin winter apparel suggests opportunities for fashion retailers to expand their product offerings in this category.
2. Footwear - The use of sheepskin materials in the signature boots by KITH Women and UGG presents opportunities for footwear brands to incorporate this material in their designs for added comfort and style.
3. Accessories - The inclusion of sheepskin in earmuffs, gloves, scarves, and other accessories by KITH Women and UGG indicates potential for accessory brands to explore this material and create unique winter accessories.
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