Category
Tech
Automated Upkeep
Trend cluster
Category
Life-Tracking
Tracking apps and services expand outside of health or financial goals.
1.7
Trend score
Trend
What is the Life-Tracking trend?
Life-Tracking: The popularity of lifestyle-tracking apps is expanding to habits outside of fitness and finance. New forms of tracking apps include everything from relationship-building to keeping up with daily schedules.
Insight
The consumer insight behind the Life-Tracking trend
Many consumers are increasingly prioritizing the ongoing development of all aspects of their lives, including daily rituals, socializing, or productivity. This comes as the pressure to be productive in all aspects of life is fueled by platforms like social media. These consumers seek out ways to streamline all the ways in which they're trying to meet and surpass their goals.
Trend themes
Themes within the Life-Tracking trend
Three behaviours holding the trend together01
Expansion of life-tracking apps
Consumer prioritization of developing all aspects of their lives fuels the popularity of tracking apps beyond health and finance, creating opportunities for streamlining daily rituals, socializing, or productivity.
02
Habit-forming apps
Demand for digital solutions to maintain positive habits creates opportunities for apps or platforms that track daily routines, foster relationships, optimize day-to-day living, and quantify personal goals.
03
Quantified lifestyle
Increasing consumer desire to quantify everyday routines for self-improvement creates opportunities for platforms and apps that provide insightful numbers and charts.
Industry implications
What the Life-Tracking trend means for industry
Where the trend changes the playbookFor
Health and fitness
Health and fitness industries can use expanded life-tracking apps to provide consumers more comprehensive approaches towards improving their well-being.
For
Tech
Tech professionals can apply habit-forming apps to enhance productivity by creating streamlined task management systems geared towards fostering daily routines or cultivating lasting positive behaviors.
For
Marketing and Sales
Marketing and sales personnel can leverage the solutions provided by quantified lifestyle trends to better target consumers with personalized ads based on their routines and habits.
Workshop question
Conceptualize a tracking app that would benefit your customer.
Trend signals
Trend signals for Life-Tracking
Trend score 1.7 out of 10, from popularity 24%, activity 18%, freshness 8%.
Popularity24%
Activity18%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Life-Tracking trend
4 featured examples from Aug 15, 2018 to Mar 16, 2019CategoryTech
Digital Habit-Tracking Platforms
'Habitify' Helps Users Perform Positive Habits and Save Time
Developing innovative habit-tracking platforms and cross-platform solutions offers potential for disruption in the technology and software development industry.
CategoryTech
Relationship-Fostering Chatbots
'Nat Bot' Helps Users Keep Track of Pertinent Info and More
The growing demand for chatbot solutions in personal relationship management creates a disruptive innovation opportunity for companies in this industry.
CategoryTech
Lifestyle Goal-Tracking Platforms
The 'Percent' App Encourages Users to Optimize Their Days
Opportunity for goal-tracking platforms to disrupt the health and wellness industry by helping individuals achieve their wellness goals and lead healthier lives.
CategoryTech
Visualization Habit-Forming Apps
'Habit.fm' Tracks Your Habits to Help Users Feel Accomplished
The technology industry can create new habit-forming apps or enhance existing ones by leveraging machine learning for personalized insights.
