Italian streetwear label IUTER revealed its seasonal offerings for Spring/Summer 2018 in its brand-new Mirage collection. The range is true to the name Mirage, as the label approaches it from an abstract concept, taking place in a desert setting. The set is an environment that is filled with animals that have adapted to remain alive -- this is shown through the consistent imagery of scorpions and snakes. To depict a sense of danger and need for security, the range also incorporates safety orange hues.
IUTER's new Mirage collection boasts heavy embroidery and jacquard patterning all over. The collection's heavy embroidery is emphasized by subtle prints and incorporated polyester prints to make patch details. There are also several styles of camouflage, including the classic militaristic green, extreme orange and stonewash. Some standout items from the range are the souvenir jacket, the denim jacket, the graphic t-shirts and hoodies.
What Makes This Trend Stand Out
- Desert-inspired Collections
- Companies can explore design and marketing opportunities inspired by the beauty and harshness of desert environment to create unique and memorable collections.
- Abstract Concept Collections
- Designers can experiment with abstract concepts to create collections that challenge consumers' perceptions of fashion and style, creating exciting new trends.
- Embroidery and Jacquard Patterning
- Fashion brands can explore the creative possibilities of embroidery and jacquard patterning to create unique and eye-catching designs in their collections.
Sectors Adopting This
- Fashion and Apparel
- Fashion and apparel companies can take inspiration from IUTER's Mirage collection to create their own desert-inspired lines, utilizing unique fabrics and patterns to stand out in the industry.
- Textile Manufacturing
- Textile manufacturers can explore new techniques and materials to create specialty fabrics and designs that capture the essence of desert-inspired fashion, appealing to designers looking to create unique collections.
- Marketing and Advertising
- Marketing and advertising agencies can utilize the striking imagery and themes of IUTER's Mirage collection to create visually stunning campaigns that capture shoppers' attention and generate buzz for brands.
