West Coast-based retail label Blends works in collaboration with Vans Vault on a new iteration of the signature Old Skool sneakers -- the new ComfyCush LX versions are adorned in a blend of textile incorporations. The sneakers are constructed from hairy suede and leather materials throughout the iconic side stripe, the insole, and the lining. The collaborative effort spotlights the ComfyCush technology that delivers ultra comfortable elements for long lasting wear.
It is a lightweight cup sole that features foam technology that carefully cradles and supports the foot. Another notable detail is the subtle replacement of the side stripe. In place of the signature accent is a bone that follows the same design, which was previously seen in 2017 by the duo. The new iteration of the sneakers are set to launch of February 16th online at Blends.
What Makes This Trend Stand Out
- Comfycush Technology
- The use of ComfyCush technology in sneakers provides an opportunity for the footwear industry to enhance comfort and durability in footwear.
- Textile Incorporation
- Blending textiles in sneaker design presents an opportunity for the fashion industry to create unique and dynamic looks in footwear.
- Subtle Side Stripe Replacement
- Replacing signature accents in fashion products provides an opportunity for the fashion industry to create new designs while retaining brand equity.
Sectors Adopting This
- Footwear Industry
- The use of ComfyCush technology in sneakers presents a disruptive innovation opportunity for the footwear industry to enhance customer experience and increase sales.
- Fashion Industry
- The incorporation of unique textile blends in sneaker design presents a disruptive innovation opportunity for the fashion industry to create dynamic and desirable products.
- Brand Identity Industry
- The opportunity to replace signature accents in fashion products provides a disruptive innovation opportunity for the brand identity industry to create new and unique designs while maintaining brand equity.
