Brands create or employ debit cards with reward programs
Trend – Brands in the financial space are taking note of the popularity of reward programs in credit cards and transferring similar rewards to the debit cards they create or employ. Additionally, a diverse range of rewards are available including stock options, and rideshare incentives.
Insight - Consumers are increasingly looking for products and services that can enhance their day-to-day rituals, by providing added value. Consumers have come to expect added value, as brands are now competing with each other in a highly saturated market.
Insight - Consumers are increasingly looking for products and services that can enhance their day-to-day rituals, by providing added value. Consumers have come to expect added value, as brands are now competing with each other in a highly saturated market.
Workshop Question - Conceptualize a rewards program for your customer.
Trend Themes
1. Debit Reward Programs - Financial brands are creating debit cards with reward programs to offer added value to customers.
2. Lifestyle-focused Financial Products - The demand for financial products that enhance daily rituals presents an opportunity for brands to appeal to customers through lifestyle-based rewards.
3. Socially Conscious Banking - Socially conscious debit cards and reward programs are an innovative way to incentivize customers to make ethical purchasing choices.
Industry Implications
1. Fintech - Fintech companies can use lifestyle-focused rewards and socially conscious banking to differentiate themselves from traditional financial institutions.
2. Consumer Goods - Consumer goods companies can partner with financial brands to offer lifestyle-based rewards to customers who purchase certain products.
3. Ridesharing - Ridesharing companies can provide added value to drivers through partnerships with financial brands that offer rewards for gas fill-ups and car maintenance.
4 Featured, 27 Examples:
45,019 Total Clicks
Date Range:
Apr 18 — Mar 19
Trending:
Mild
Consumer Insight Topics:
