Brands create or employ debit cards with reward programs
Implications - Brands in the financial space are taking note of the popularity of reward programs in credit cards, and transferring similar rewards to the debit cards they create or employ. This shift speaks to the consumer desire for enhanced function in their day-to-day rituals, and allows brands to better compete within a highly saturated market.
Workshop Question - Conceptualize a rewards program for your customer.
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Apr 18 — Mar 19
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