Category
Business
Assisted Conversion
Trend cluster
Category
Debit
Rewarding
Brands create or employ debit cards with reward programs.
3.1
Trend score
Trend
What is the Debit Rewarding trend?
Debit Rewarding: Trend – Brands in the financial space are taking note of the popularity of reward programs in credit cards and transferring similar rewards to the debit cards they create or employ. Additionally, a diverse range of rewards are available including stock options, and rideshare incentives.
Insight
The consumer insight behind the Debit Rewarding trend
Consumers are increasingly looking for products and services that can enhance their day-to-day rituals, by providing added value. Consumers have come to expect added value, as brands are now competing with each other in a highly saturated market.
Trend themes
Themes within the Debit Rewarding trend
Three behaviours holding the trend together01
Debit Reward Programs
Financial brands are creating debit cards with reward programs to offer added value to customers.
02
Lifestyle-focused Financial Products
The demand for financial products that enhance daily rituals presents an opportunity for brands to appeal to customers through lifestyle-based rewards.
03
Socially Conscious Banking
Socially conscious debit cards and reward programs are an innovative way to incentivize customers to make ethical purchasing choices.
Industry implications
What the Debit Rewarding trend means for industry
Where the trend changes the playbookFor
Fintech
Fintech companies can use lifestyle-focused rewards and socially conscious banking to differentiate themselves from traditional financial institutions.
For
Consumer Goods
Consumer goods companies can partner with financial brands to offer lifestyle-based rewards to customers who purchase certain products.
For
Ridesharing
Ridesharing companies can provide added value to drivers through partnerships with financial brands that offer rewards for gas fill-ups and car maintenance.
Workshop question
Conceptualize a rewards program for your customer.
Trend signals
Trend signals for Debit Rewarding
Trend score 3.1 out of 10, from popularity 58%, activity 26%, freshness 8%.
Popularity58%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Debit Rewarding trend
4 featured examples from Apr 5, 2018 to Mar 19, 2019CategorySocial Good
Socially Conscious Debit Cards
Aspiration Rewards Shoppers for Spending at Conscious Businesses
Financial institutions can embrace disruptive innovation by incorporating socially conscious debit cards and rewards programs into their offerings.
CategoryAutos
Rideshare Driver Debit Cards
The Uber Visa Debit Card Offers a Host of Incentives to Uber Drivers
Financial companies can develop debit card and payment solutions for the rideshare industry, catering to the unique needs of drivers and passengers.
CategoryTech
Reward Program Debit Cards
The 'Point' Debit Card Lets Users Collect Points without a Credit Card
The banking industry can explore incorporating debit card reward programs to attract and retain customers who prefer using debit cards over credit cards.
CategoryBusiness
Stock Share Reward Programs
Stash Financial Inc. Launches a 'Stock-Back' Debit Card System
Disruptive innovation opportunity: Merge personal finance and technology to create innovative financial services and products that revolutionize the way people manage their money.
