The 'Point' debit card is positioned as the first debit card that will provide users with access to reward points, which has previously only been available with credit cards. The digital bank will reward shoppers with twice the points and cash back for every dollar that they spend eating out, traveling and more. The bank also doesn't charge any overdraft fees, require a minimum balance, or charge foreign transaction fees -- making it a truly travel-friendly option for consumers.
The 'Point' debit card and digital bank are a more savvy service for consumers that addresses the need for more control and rewards, while also eliminating fees. This helps to draw in younger demographics like Millennials, who are looking for more lifestyle and savings-focused financial products.