Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Aspiration Rewards Shoppers for Spending at Conscious Businesses

 - Mar 18, 2019
References: aspiration & fastcompany
Financial institutions and social consciousness don't typically go hand-in-hand, but Aspiration’s new socially conscious debit card is aiming to change that, by rewarding shoppers for making purchases at businesses that practice sustainability, and care for its employees.

This innovative reward system pulls from the digital banking service's existing sustainability data base, which ranks businesses on a variety of issues that range from its employee's health care benefits, to whether or not the company invests in renewable energy. According to Aspiration, this database examines over 75,000 reference points, offering the consumer an all-encompassing look at which companies care for its employees, or the planet.

Aspiration has estimated that the average user will receive $545 annually for shopping at conscious businesses.

Image credit: Aspiration