PUMA and Emory Jones Reveal the 'Bet on Yourself' Capsule
References: us.puma & highsnobiety
PUMA works in collaboration with Emory Jones on the new Bet on Yourself collection full of footwear and apparel options. The collaborative range sits on the line that intersects premium craftsmanship and comfortable sportswear, designed to represent the achievements of Emory Jones. Jones is a successful influencer, label, and entrepreneur as a result of his hard work. The highlighting pieces of the collection are the three sneaker options -- the Clyde, the RS-0, and the RS100 sneakers, all of which boast a new iteration by Emory Jones. The Clyde is finished in a white leather version with rose gold touches. The RS-0 and RS100 get some retro touches and finished with teal and rose gold details.
To complement the sneakers, there is also a special tracksuit and a series of graphic tees. The collaborative Bet on Yourself collection is now available for purchase online at PUMA.
To complement the sneakers, there is also a special tracksuit and a series of graphic tees. The collaborative Bet on Yourself collection is now available for purchase online at PUMA.
Trend Themes
1. Collaborative Footwear Collections - The collaboration between PUMA and Emory Jones on the Bet on Yourself collection showcases the trend of brands teaming up to create unique sneaker options.
2. Premium Sportswear - The Bet on Yourself collection by PUMA and Emory Jones represents the trend of blending high-quality craftsmanship with comfortable athletic apparel.
3. Retro-inspired Sneaker Designs - The Clyde, RS-0, and RS100 sneakers in the Bet on Yourself collection feature retro touches and highlight the trend of incorporating nostalgic elements in footwear.
Industry Implications
1. Footwear - The collaboration between PUMA and Emory Jones on the Bet on Yourself collection creates disruptive innovation opportunities in the footwear industry by combining unique design aesthetics and collaborative branding.
2. Apparel - The Bet on Yourself collection by PUMA and Emory Jones offers disruptive innovation opportunities in the apparel industry by merging premium sportswear with graphic tees and tracksuits.
3. Fashion Influencer Brands - Emory Jones' involvement in the Bet on Yourself collection highlights the disruptive innovation opportunities for fashion influencer brands to collaborate with established sportswear companies, bridging the gap between streetwear and high fashion.
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