It became evident that the Alexander McQueen Ready-to-Wear collection celebrates women by exploring assertive silhouettes with mythical symbolism. English fashion designer Sarah Burton composes a fashion-infused ode to the development and empowerment of the female. From impeccable tuxedos that carry the aura of a femme fatale to the nymph- and fairy-like gowns that symbolize women shedding their cocoon, the Alexander McQueen Fall 2018 collection is a meta-morphological show that marks the progression to equality and female pride in today's society.
To envision a fashion collection that so evidently celebrates women, Sarah Burton began with exploring the dynamic relationship between the delicate spirit and the external world. The designer conceived the Fall 2018 offerings by thinking about "butterflies and bugs, and paradise found rather than lost."
Photo Credits: Kim Weston Arnold
What Makes This Trend Stand Out
- Female Empowerment in Fashion
- There is an opportunity for designers to focus on female empowerment and celebrate women through assertive silhouettes with mythical symbolism.
- Nature-inspired Fashion
- Designers can take inspiration from nature, such as butterflies and bugs, to create unique and symbolic fashion collections.
- Meta-morphological Fashion
- Creating fashion collections that metaphorically symbolize a progression towards equality and female pride in today's society could be a unique innovation opportunity.
Sectors Adopting This
- Fashion Industry
- Fashion designers and retailers can take inspiration from this trend and create collections that celebrate female empowerment and use nature-inspired designs.
- Entertainment Industry
- Filmmakers and TV producers can also use the theme of female empowerment in their productions, and use fashion designs inspired by nature to enhance the visual story-telling.
- Marketing and Advertising Industry
- Marketing and advertising campaigns can also focus on female empowerment and use nature-inspired designs to create unique and memorable branding experiences for customers.
