Wanderlust Motif Menswear

The Liberaiders SS18 Collection Reworks Hawaiian Shirts and Field Coats

Tokyo-based fashion label Liberaiders continues the theme of wanderlust the second time around for its latest Spring/Summer 2018 collection. The label's founder and global traveler Mei Yong draws direct inspiration from Havana, Cuba for the latest Liberaiders seasonal offerings. Yong was inspired by the day to day lives of Cuban citizens, and wanted to incorporate the lifestyle into the range of casual staples.

The new Liberaiders Spring/Summer 2018 collection nods to the Cuban city with its capsule of streetwear pieces including graphic hoodies, coach jackets, colorful Hawaiian shirts, and militaristic field jackets. The new seasonal capsule is available for purchase at the Liberaiders website, as well as additional retailers including Ron Herman, Union LA, End Clothing, Caliroots, and more.

Wanderlust Motif Menswear
The trend of incorporating travel-inspired designs and motifs into menswear, such as Liberaiders' Spring/Summer 2018 collection inspired by Havana, Cuba.
Graphic Hoodies and Coach Jackets
The growing trend of streetwear pieces like graphic hoodies and coach jackets, as seen in Liberaiders' new seasonal capsule inspired by Cuban city life.
Colorful Hawaiian Shirts and Militaristic Field Jackets
The resurgence of colorful Hawaiian shirts and militaristic field jackets as popular fashion staples, exemplified by Liberaiders' Spring/Summer 2018 collection.

Industries Being Reshaped

Fashion
The fashion industry can tap into the trend of wanderlust-inspired menswear, offering more travel-themed designs and motifs to cater to consumer demand.
Streetwear
The streetwear industry can capitalize on the popularity of graphic hoodies and coach jackets, creating unique and visually appealing designs to attract customers.
Retail
The retail industry, particularly online retailers, can benefit from stocking colorful Hawaiian shirts and militaristic field jackets in response to the current demand for these fashion staples.
SCORE
2.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 19%
Freshness 8%