Makeup items incorporate the benefits of SPF
Implications - Brands in the makeup and skincare industries are expanding their SPF-containing collections outside of creams and foundations alone, and are now also prioritizing targeted makeup products like eyeshadows and lipsticks. These items come as consumers increasingly expect products that gaurantee both the immediate and long-term enhancement of their skin.
Workshop Question - How could your brand combine product benefits?
Trend Themes
-
Targeted SPF Makeup Products — Makeup and skincare brands are expanding their sunscreen-containing collections beyond creams and foundations to targeted makeup products, offering a unique approach to sun protection
-
Spf-infused Color-correcting Products — Beauty brands are releasing color-correcting primers that not only even out skin tones but are also formulated with SPF, providing sun protection and a flawless look simultaneously
-
Innovative SPF Makeup Products — Sun care brands are innovating with SPF-infused makeup products such as eyeshadows, lipsticks and highlighters, meeting the growing demand for products that offer both immediate beautification and long-term protection
Industry Implications
-
Beauty and Skincare Industry — Beauty and skincare industry professionals can explore innovative ways to expand their SPF collection and create targeted sunscreen products for widely exposed yet seldom protected areas like lips, eyes and hands
-
Cosmetics Industry — Cosmetics professionals can take note from makeup and skincare brands, and create lightweight, SPF-infused products like eyeshadows, highlighters and lipsticks, creating a whole new category of makeup with added sun protection
-
Sun Care Industry — Sun care industry professionals can diversify their offerings from traditional sunscreens and explore expanding into the makeup and cosmetics space with SPF-infused makeup products, tapping the growing demand for products that offer both sun protection and beautification
