Category
Lifestyle
Assisted Choices
2.5
Trend score
Trend
What is the SPF Curation trend?
SPF Curation: Brands in the makeup and skincare industries are expanding their SPF-containing collections outside of creams and foundations alone, and are now also prioritizing targeted makeup products like eyeshadows and lipsticks. These items come as consumers increasingly expect products that gaurantee both the immediate and long-term enhancement of their skin.
Trend themes
Themes within the SPF Curation trend
Three behaviours holding the trend together01
Targeted SPF Makeup Products
Makeup and skincare brands are expanding their sunscreen-containing collections beyond creams and foundations to targeted makeup products, offering a unique approach to sun protection
02
SPF-infused Color-Correcting Products
Beauty brands are releasing color-correcting primers that not only even out skin tones but are also formulated with SPF, providing sun protection and a flawless look simultaneously
03
Innovative SPF Makeup Products
Sun care brands are innovating with SPF-infused makeup products such as eyeshadows, lipsticks and highlighters, meeting the growing demand for products that offer both immediate beautification and long-term protection
Industry implications
What the SPF Curation trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare Industry
Beauty and skincare industry professionals can explore innovative ways to expand their SPF collection and create targeted sunscreen products for widely exposed yet seldom protected areas like lips, eyes and hands
For
Cosmetics Industry
Cosmetics professionals can take note from makeup and skincare brands, and create lightweight, SPF-infused products like eyeshadows, highlighters and lipsticks, creating a whole new category of makeup with added sun protection
For
Sun Care Industry
Sun care industry professionals can diversify their offerings from traditional sunscreens and explore expanding into the makeup and cosmetics space with SPF-infused makeup products, tapping the growing demand for products that offer both sun protection and beautification
Workshop question
How could your brand combine product benefits?
Trend signals
Trend signals for SPF Curation
Trend score 2.5 out of 10, from popularity 39%, activity 28%, freshness 8%.
Popularity39%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the SPF Curation trend
4 featured examples from Sep 22, 2017 to Mar 18, 2019CategoryFashion
Protective SPF Eyeshadows
Supergoop's Shimmershade is the First-Ever Eyeshadow with SPF Protection
The introduction of SPF eyeshadows like Supergoop's Shimmershade opens up disruptive opportunities for the sun care products industry to expand into new product categories.
CategoryFashion
Sun Protection Highlighters
Petiue's SPF Highlighter Combines the Properties of Makeup & Sunscreen
Opportunity for beauty companies to create SPF-enhancing products that provide both makeup and skincare benefits.
CategoryFashion
SPF-Infused Lipsticks
The Sonia Kashuk Satin Luxe Lip Color Protects From UV Rays
The cosmetics industry can explore the use of SPF-infused products to meet consumer demand for sun protection in their makeup.
CategoryFashion
SPF Color-Correcting Products
The YSL Color Correcting Primer Blends into Users' Skin Tones
The luxury makeup industry can capitalize on the growing demand for color-correcting primers with SPF, offering high-end formulations and innovative packaging.
