SPF Curation

Makeup items incorporate the benefits of SPF

Implications - Brands in the makeup and skincare industries are expanding their SPF-containing collections outside of creams and foundations alone, and are now also prioritizing targeted makeup products like eyeshadows and lipsticks. These items come as consumers increasingly expect products that gaurantee both the immediate and long-term enhancement of their skin.

Workshop Question - How could your brand combine product benefits?
SCORE 5.5
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18,272 Total Clicks
Sep 17 - Mar 19
New and Mild
FashionLifestyleHealthCosmetics
Featured Examples
Protective SPF Eyeshadows - Supergoop's Shimmershade is the First-Ever Eyeshadow with SPF Protection
SCORE 6.8
Recent and Warm 162 Clicks Pub: Mar 18, 19
Protective SPF Eyeshadows
Supergoop's Shimmershade is the First-Ever Eyeshadow with SPF Protection
Supergoop is now expanding its innovative collection of sun care products with Shimmershade, the first-of-its-kind eyeshadow with SPF 30. The unconventional sun protection product takes the form of... [More]
Sun Protection Highlighters - Petiue's SPF Highlighter Combines the Properties of Makeup & Sunscreen
SCORE 5.2
This Year and Warm 324 Clicks Pub: Sep 8, 18
Sun Protection Highlighters
Petiue's SPF Highlighter Combines the Properties of Makeup & Sunscreen
Petiue is introducing what it calls the world’s first SPF Highlighter, which naturally enhances one’s features, all the while combining the benefits of a makeup and a skincare product... [More]
SPF-Infused Lipsticks - The Sonia Kashuk Satin Luxe Lip Color Protects From UV Rays
SCORE 3.5
Mild 229 Clicks Pub: Sep 22, 17
SPF-Infused Lipsticks
The Sonia Kashuk Satin Luxe Lip Color Protects From UV Rays
The Sonia Kashuk Satin Luxe Lip Color SPF 16 range feature a rich texture that is not only bold when applied, but also protective when one is out in the sun. Consisting of 13 vivid shades, the... [More]
SPF Color-Correcting Products - The YSL Color Correcting Primer Blends into Users' Skin Tones
SCORE 1.7
Untested 97 Clicks Pub: Dec 5, 17
SPF Color-Correcting Products
The YSL Color Correcting Primer Blends into Users' Skin Tones
The luxury clothing and makeup brand Yves Saint Laurent is offering a collection called Top Secrets CC Cream Color Correcting Primer for individuals looking to even out their skin tones in a way... [More]
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