Category
Business
Assisted Conversion
Trend cluster
Category
Fast
Customization
Fast fashion and food brands adopt customizable elements into their models.
5.2
Trend score
Trend
What is the Fast Customization trend?
Fast Customization: The fast food and fashion business models typically rely on producing as much as possible to cater to as many as possible, but some brands within these spaces are branching out to offer customized products and food items. These add-ons allow for such brands to better connect to individual consumers, in the face of backlash that points out their unhealthy or environmentally harmful impact.
Trend themes
Themes within the Fast Customization trend
Three behaviours holding the trend together01
Customization
Brands are offering customizable options for fast food and fashion to better connect with individual consumers.
02
Community Engagement
Sports brands and retailers are creating community spaces and offering training sessions, workshops, and Q&A sessions for athletes and enthusiasts.
03
DIY Events
Brands are organizing in-store DIY events and inviting customers to participate in the production process and learn more about the brand.
Industry implications
What the Fast Customization trend means for industry
Where the trend changes the playbookFor
Fast Food
Fast food brands are embracing customization to offer personalized options for their consumers, creating a deeper connection with them.
For
Fashion
Fashion brands are introducing in-store customization options for denim clothing, allowing customers to embroider and personalize their favorite pieces.
For
Sports Retail
Sports goods retailers are expanding their spaces by creating community areas and offering training sessions, workshops, and Q&A sessions for athletes and enthusiasts.
Workshop question
Conceptualize a customizable add-on for your customers.
Trend signals
Trend signals for Fast Customization
Trend score 5.2 out of 10, from popularity 83%, activity 66%, freshness 8%.
Popularity83%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fast Customization trend
4 featured examples from May 11, 2018 to Mar 16, 2019CategoryBusiness
Denim Customization Pop-Ups
'Zara Edited' Lets Customers Embroider Their Name on Denim Clothing
The fashion retail industry has the opportunity to engage customers with new, unique in-store experiences by offering customization services that are not available online.
CategoryBusiness
Community-Enhancing Sports Goods Retailers
Nike Dubai Expands to Favor Community & Customization
Nike Dubai's approach to customization, community-building and in-store experience are trends that can disrupt the sports goods retail industry globally.
CategoryMarketing
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
The fast food industry can use social media and technology to offer personalized meal options and innovative, customer-focused promotions that resonate with consumers.
CategoryMarketing
DIY Chicken-Cooking Events
KFC 'Open Kitchen' Invites Customers to Make Their Own Burger
Fast food restaurants can offer behind-the-scenes experiences to give customers a greater appreciation for their food.
