Fast fashion and food brands adopt customizable elements into their models
Implications - The fast food and fashion business models typically rely on producing as much as possible to cater to as many as possible, but some brands within these spaces are branching out to offer customized products and food items. These add-ons allow for such brands to better connect to individual consumers, in the face of backlash that points out their unhealthy or environmentally harmful impact.
Workshop Question - Conceptualize a customizable add-on for your customers.
Trend Themes
1. Customization - Brands are offering customizable options for fast food and fashion to better connect with individual consumers.
2. Community Engagement - Sports brands and retailers are creating community spaces and offering training sessions, workshops, and Q&A sessions for athletes and enthusiasts.
3. DIY Events - Brands are organizing in-store DIY events and inviting customers to participate in the production process and learn more about the brand.
Industry Implications
1. Fast Food - Fast food brands are embracing customization to offer personalized options for their consumers, creating a deeper connection with them.
2. Fashion - Fashion brands are introducing in-store customization options for denim clothing, allowing customers to embroider and personalize their favorite pieces.
3. Sports Retail - Sports goods retailers are expanding their spaces by creating community areas and offering training sessions, workshops, and Q&A sessions for athletes and enthusiasts.
