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Fast Customization

Fast fashion and food brands adopt customizable elements into their models

Implications - The fast food and fashion business models typically rely on producing as much as possible to cater to as many as possible, but some brands within these spaces are branching out to offer customized products and food items. These add-ons allow for such brands to better connect to individual consumers, in the face of backlash that points out their unhealthy or environmentally harmful impact.

Workshop Question - Conceptualize a customizable add-on for your customers.
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
76,577 Total Clicks
May 18 - Mar 19
This Month and Warm
TechBusinessRetail
Featured Examples
Denim Customization Pop-Ups - 'Zara Edited' Lets Customers Embroider Their Name on Denim Clothing
SCORE 9.7
This Quarter and Viral 6,654 Clicks Pub: Mar 16, 19
Denim Customization Pop-Ups
'Zara Edited' Lets Customers Embroider Their Name on Denim Clothing
At the end of March, Zara will be launching a new denim customization service called ‘Zara Edited’ at select stores in Barcelona, Amsterdam and Milan. With this service, customers will... [More]
Community-Enhancing Sports Goods Retailers - Nike Dubai Expands to Favor Community & Customization
SCORE 8.2
This Year and Hot 2,485 Clicks Pub: Dec 6, 18
Community-Enhancing Sports Goods Retailers
Nike Dubai Expands to Favor Community & Customization
Nike Dubai reaches a pivotal moment as it becomes the biggest retail space in the MENA region at 3,290 square meters. The new headquarters bears many opportunities for consumer engagement. For one,... [More]
Social Media Burger Personalization - Burger King Lets You Customize Your Own Burger Via Instagram
SCORE 6.7
This Year and Warm 618 Clicks Pub: May 11, 18
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
Burger King Spain connects with its consumer base on a deeper level with a customize your own burger initiative. In partnership with agency LOLA MullenLowe Madrid, the fast food establishment... [More]
DIY Chicken-Cooking Events - KFC 'Open Kitchen' Invites Customers to Make Their Own Burger
SCORE 6.4
This Quarter and Warm 166 Clicks Pub: Mar 16, 19
DIY Chicken-Cooking Events
KFC 'Open Kitchen' Invites Customers to Make Their Own Burger
The KFC Open Kitchen event gives fans of the fried chicken chain the chance to go behind the scenes and see how the cooks in the kitchen prepare the brand’s classic Original Recipe chicken. At... [More]
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