The Under Armour Brand House is the Ultimate Retail Experience
References: underarmour & pepperconstruction
The Under Armour Brand House in Chicago is a gigantic retail space — over 25,000 square feet, that grants consumers access to the very best in active wear. Performance-driven individuals can browse the extensively diverse and inclusive selection of softgoods, hardgoods, and footwear. Each category is presented in a neat, design-forward shop display. With the availability of knowledgeable staff and the abundance of ground-breaking innovation in fabric and equipment mechanisms, the Under Armour Brand House is definitely a heaven for the adventurous consumer.
Aside from the extensive product range, the sizable store boasts a 705-square-feet jumbotron, as well as an interactive Optojump experience. This is a cutting-edge system of analysis and measurement that ensures the athlete is getting the most out of training, methodology, and gear.
Aside from the extensive product range, the sizable store boasts a 705-square-feet jumbotron, as well as an interactive Optojump experience. This is a cutting-edge system of analysis and measurement that ensures the athlete is getting the most out of training, methodology, and gear.
Trend Themes
1. Gigantic Sports Retail Spaces - Opportunity for retailers to create large-scale, immersive shopping experiences that showcase and elevate their product offerings.
2. Performance-driven Active Wear Selection - Chance for brands to curate diverse and inclusive collections of high-performance apparel, footwear, and equipment to cater to the needs of active consumers.
3. Cutting-edge Analysis and Measurement Systems - Potential to develop advanced technologies that analyze and optimize athletic performance, providing athletes with valuable insights and customized training strategies.
Industry Implications
1. Sporting Goods Retail - Sporting goods retailers can capitalize on the trend of creating gigantic retail spaces that offer a wide range of high-quality active wear products and immersive shopping experiences.
2. Athletic Apparel - Opportunity for athletic apparel brands to expand their offerings with performance-driven collections that cater to the specific needs of active individuals.
3. Sports Technology - Potential for sports technology companies to innovate and develop advanced analysis and measurement systems that enhance athletic performance and training methodologies.
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