The Under Armour Brand House is the Ultimate Retail Experience

 - Nov 20, 2018
References: underarmour & pepperconstruction
The Under Armour Brand House in Chicago is a gigantic retail space — over 25,000 square feet, that grants consumers access to the very best in active wear. Performance-driven individuals can browse the extensively diverse and inclusive selection of softgoods, hardgoods, and footwear. Each category is presented in a neat, design-forward shop display. With the availability of knowledgeable staff and the abundance of ground-breaking innovation in fabric and equipment mechanisms, the Under Armour Brand House is definitely a heaven for the adventurous consumer.

Aside from the extensive product range, the sizable store boasts a 705-square-feet jumbotron, as well as an interactive Optojump experience. This is a cutting-edge system of analysis and measurement that ensures the athlete is getting the most out of training, methodology, and gear.