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The Unspun Pop-Up Uses 3D Imaging to Create Custom-Fitted Denim

 - Dec 1, 2017
References: unspuntech & psfk
The Unspun Pop-up is finding unique ways to encourage brand engagement, through inviting consumers to own a pair of perfectly-fitted jeans, that were designed exclusively for them.

Unspun hopes to deviate from the mass production standard in the design industry, through celebrating each consumer's uniqueness, form and identity. In order to incorporate this philosophy into it's products, Unspun deviates from the current fast fashion model, creating pants for the consumer, that promise a perfect fit.

Guests of the Unspun pop-up are greeted with a drink and a consultation with one of the brand's denim technicians. Following the meeting, consumers head into a room that uses 3D imaging to grab their exact measurements, which results in the creation of the perfectly fitting denim.