Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Unspun Pop-Up Uses 3D Imaging to Create Custom-Fitted Denim

 - Dec 1, 2017
References: unspuntech & psfk
The Unspun Pop-up is finding unique ways to encourage brand engagement, through inviting consumers to own a pair of perfectly-fitted jeans, that were designed exclusively for them.

Unspun hopes to deviate from the mass production standard in the design industry, through celebrating each consumer's uniqueness, form and identity. In order to incorporate this philosophy into it's products, Unspun deviates from the current fast fashion model, creating pants for the consumer, that promise a perfect fit.

Guests of the Unspun pop-up are greeted with a drink and a consultation with one of the brand's denim technicians. Following the meeting, consumers head into a room that uses 3D imaging to grab their exact measurements, which results in the creation of the perfectly fitting denim.