Limited-Edition Butterfly Jeans

unspun and Collina Strada Launch the Custom Fit Butterfly Jeans

The unique collaboration between unspun and Collina Strada, previewed during Spring '23, is now available. The collection features custom-fit butterfly jeans, tailored to each individual's body for a perfect fit and designed by Collina Strada's Hillary Taymour.

The limited edition Collina Strada x unspun custom-fit butterfly jeans, priced at $600, have been spotted on Instagram worn by @griffinmaxwellbrooks and @anaasaber. The jeans will be available for purchase on both the unspun and Collina websites starting March 21st, with only 30 pairs available in total.

The collaboration between unspun, a brand focused on reducing fashion waste and creating custom-fitting, ethical, and inclusive jeans, and Collina Strada, known for its commitment to inclusive sizing and design, represents an ideal partnership between the two brands.

Custom-fit Jeans
The collaboration between unspun and Collina Strada in designing custom-fit butterfly jeans opens up opportunities for disruptive innovation in the denim industry.
Limited-edition Collection
The limited-edition release of the Collina Strada x unspun butterfly jeans presents opportunities for disruption in the luxury fashion industry with targeted, exclusive releases.
Sustainable Fashion
The collaboration between unspun and Collina Strada highlights the opportunity for disruptive innovation in sustainable fashion through using ethical and inclusive manufacturing practices.

Where This Applies

Denim
The custom-fit butterfly jeans collaboration between unspun and Collina Strada presents opportunities for disruptive innovation in the denim industry, particularly in the realm of personalized sizing and fit.
Luxury Fashion
The limited-edition release of the Collina Strada x unspun butterfly jeans presents opportunities for disruption in the luxury fashion industry with targeted, exclusive releases.
Sustainable Fashion
The collaboration between unspun and Collina Strada highlights the opportunity for disruptive innovation in sustainable fashion through using ethical and inclusive manufacturing practices.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 42%
Freshness 16%

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