Custom-fit denim brand unspun recently announced a new collaboration with Bráulio Amado of Bad Studio. Combining Bráulio Amado’s signature, irreverent approach to design (he’s a renowned illustrator and graphic designer) with unspun's body scan technology, each denim design in this limited edition collection is 100% organic cotton and made for you.
To create the graphic effects seen on the jeans, unspun used laser technology from Jeanologia, an eco-friendly alternative to printing, and a common fading technique known as “pp spray.” The patches and other graphics are printed using a waterless direct-to-garment printing method by Kornit.
In addition, the unspun and Bráulio Amado collection also gives back, supporting Planned Parenthood.
Key Themes Behind This Trend
- Customization
- The use of body scan technology and laser printing for the creation of signature designs on personalized denim jeans presents opportunities for the customization market.
- Eco-friendly Fashion
- Using eco-friendly technology such as Jeanologia's laser printing and waterless direct-to-garment printing method by Kornit offers opportunities for the sustainable fashion industry.
- Socially-conscious Collaborations
- The unspun and Bráulio Amado collaboration's support of Planned Parenthood presents opportunities for other brand partnerships that promote social causes.
Where This Applies
- Fashion
- The customization trend for personalized denim jeans can disrupt the fashion industry, creating new revenue streams.
- Printing Technology
- The use of eco-friendly printing technology, like Jeanologia's laser printing and Kornit's waterless direct-to-garment printing method, can disrupt the traditional printing industry and present alternative green solutions.
- Social Activism
- The socially conscious collaboration between unspun and Bráulio Amado creates opportunities for other industries to align with social causes to increase brand awareness and create positive change.
