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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,507 more

Upscale Easter

Candy and treats that celebrate Easter target older demographics

Implications - The Easter holiday is typically marketed to children and parents, but some brands are choosing to also prioritize adults that are looking to indulge. Using more refined flavors and branding than their child-targeted counterparts, this shift in branding in these products allows for greater diversity in the consumers being marketed to this time of year.
Workshop Question - How could your brand shift its prioritizes to market to a new consumer group?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
20,252 Total Clicks
Date Range:
Nov 18 — Mar 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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