Upscale Easter

Candy and treats that celebrate Easter target older demographics

Implications - The Easter holiday is typically marketed to children and parents, but some brands are choosing to also prioritize adults that are looking to indulge. Using more refined flavors and branding than their child-targeted counterparts, this shift in branding in these products allows for greater diversity in the consumers being marketed to this time of year.

Workshop Question - How could your brand shift its prioritizes to market to a new consumer group?
SCORE 8.1
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10,190 Total Clicks
Nov 18 - Mar 19
Just New and Warm
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Featured Examples
Vegan Avocado Candies - These Waitrose Jelly Avocados are Plant-Based and Diet-Friendly
SCORE 9.3
New and V. Hot 39 Clicks Pub: Mar 18, 19
Vegan Avocado Candies
These Waitrose Jelly Avocados are Plant-Based and Diet-Friendly
These Waitrose Jelly Avocados are a plant-based treat that is made to resemble the nutritious superfruit. After releasing a widely popular avocado chocolate egg for Easter, grocery giant Waitrose... [More]
Jewel-Shaped Easter Chocolates - The Aldi Ruby Chocolate Egg is Luxuriously Diamond-Shaped
SCORE 9.2
New and V. Hot 90 Clicks Pub: Mar 18, 19
Jewel-Shaped Easter Chocolates
The Aldi Ruby Chocolate Egg is Luxuriously Diamond-Shaped
Aldi’s latest festive offering is a ruby chocolate Easter egg that is luxuriously shaped to resemble the precious stone. The grocery chain’s luxe chocolate is made from a specialty... [More]
Flat-Pack Chocolate Easter Bunnies - IKEA Embraces the Spirit of Its Business Style for the Holidays
SCORE 7.7
This Month and Hot 371 Clicks Pub: Mar 8, 19
Flat-Pack Chocolate Easter Bunnies
IKEA Embraces the Spirit of Its Business Style for the Holidays
IKEA stays true to its self-assembly product range with a flat-pack chocolate Easter bunny. The treat is dubbed ‘VÅRKÄNSLA’ and will, without a doubt, delight fans of the furniture store... [More]
Indulgent Liqueur Baking Chocolates - Baileys Original Irish Cream Baking Chips are Non-Alcoholic
SCORE 5.7
This Year and Warm 407 Clicks Pub: Nov 29, 18
Indulgent Liqueur Baking Chocolates
Baileys Original Irish Cream Baking Chips are Non-Alcoholic
The Baileys Original Irish Cream Baking Chips have been unveiled as a baking product from Clabber Girl Corporation created through a deal with Diageo that will offer consumers a new way to enjoy the... [More]
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