Fans of the Original Chipwich will be delighted to hear that the iconic ice cream sandwich is set to hit the shelves once again to enjoy this coming summer.
The frozen treat consists of all-natural chocolate chip cookies that have been paired with a slab of vanilla ice cream before being rolled in chocolate chips for that iconic finishing touch. The treats were discontinued in 2011 by Nestlé, but have been re-introduced by Crave Better Foods after it acquired the brand last year.
The Original Chipwich will come in individual servings or three packs and acknowledges the popularity of retro food products as consumers seek out ways to indulge their sweet tooth and their need for nostalgia.
What's Driving This Trend
- Retro Food Products
- Brands can explore the potential of re-introducing discontinued products to appeal to nostalgic consumers.
- All-natural Ingredients
- Companies can experiment with using more natural ingredients in their frozen treat offerings.
- Indulgent Treats
- With consumers looking to indulge their sweet tooth, there is an opportunity for businesses to create exciting and indulgent ice cream products.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can create and market ice cream treats that appeal to nostalgia.
- Retail
- Retailers can showcase retro food products as part of their strategy to attract consumers.
- Manufacturing
- Manufacturers have an opportunity to experiment with unique ingredients and processes to create nostalgic yet innovative ice cream products.
