Category
Fashion
Scaled Restraint
Trend cluster
Category
Infused
Care
Haircare ingredients come infused into everyday objects.
3.9
Trend score
Trend
What is the Infused Care trend?
Infused Care: Brands in the haircare industry are incorporating beneficial ingredients into products like gloves and caps, so that consumers are able to multitask as they prepare for their day. The shift comes as consumers seek to streamline various rituals for the sake of convenience, while still gaining the benefits they're seeking.
Trend themes
Themes within the Infused Care trend
Three behaviours holding the trend together01
Streamlined Rituals
Consumers seek to streamline various rituals for convenience.
02
Infused Ingredients
Haircare brands are incorporating beneficial ingredients into everyday objects.
03
All-Natural Solutions
Haircare brands are developing all-natural solutions for hair problems.
Industry implications
What the Infused Care trend means for industry
Where the trend changes the playbookFor
Personal Care
Brands in the personal care industry can infuse beneficial ingredients into everyday objects.
For
Eco-Friendly
Brands can attract customers by using all-natural ingredients in haircare solutions.
For
Wellness
By streamlining their morning routines, customers can use personal care products that are infused with additional benefits to promote overall wellness.
Workshop question
How could your brand streamline the process of using its product/service?
Trend signals
Trend signals for Infused Care
Trend score 3.9 out of 10, from popularity 63%, activity 47%, freshness 8%.
Popularity63%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Infused Care trend
4 featured examples from Apr 18, 2018 to Mar 7, 2019CategoryFashion
Hair-Refreshing Shampoo Caps
YESTO's Innovative No-Rinse Shampoo Products Reinvent the Shower Cap
Disruptive innovation opportunity: Tap into the growing demand for convenient and effective beauty and personal care products that cater to time-pressed consumers.
CategoryFashion
Infused Shampoo Gloves
The 'Root Fresh' 100% Cotton Shampoo Gloves Provide a Mess-Free Deep Clean
The personalized care industry can incorporate the infused shampoo gloves as a convenient and mess-free haircare solution.
CategoryFashion
Single-Use Hot Oil Hair Masks
Starskin's Coco-Nuts Nourishing Hot Oil Hair Mask is 100% Organic
Skincare brands can expand their product lines and expertise into haircrae to accommodate the growing demand for organic, all-natural products.
CategoryFashion
Self-Heating Hair Masks
L'Oreal's 'Elvive Dream' Mask Deeply Nourishes Damaged Hair
The beauty industry can leverage current technology to create new innovative and convenient hair treatments for consumers.
